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Background: Originally launched as a national New Age publication in 1979, Whole Life Times gradually evolved into a holistic local magazine. Since then, said editor-in-chief Abigail Lewis, "Our niche has shifted, and we now perceive our mission as bringing together several communities into one progressive community." The publication attracts readers interested in "health and healing, yoga, sustainability and practical spirituality," said Lewis. "All of those interweave in so many ways that it's difficult to draw a line and say, 'This only pertains to one or the other.'" ...