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Can You Reach the Right People While Schmoozing on LinkedIn?

Online schmoozing has become the norm in this social media world, but are you really reaching the people that will help your career while networking online?
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According to an infographic posted on Hubspot, if you use LinkedIn, the answer is yes. Hubspot states that 28 percent of LinkedIn users are senior executives making over $100K. And of all the users, 67 percent are between the ages of 25 and 54.

That’s quite the percentage, and if you want a harmless way to connect with someone that can possibly help your career, then it seems like a great solution.

Not surprisingly, 80 percent of recruiters say they use the site to find applicants. It has become the norm in the recruiting industry to use LinkedIn, so if you’re not on there while searching for a job, I’ve got to wonder, why?

What surprised me about the graphic was that 41 percent of marketers say they’ve generated business using the professional social site. This doesn’t seem likely, but any success stories out there?

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