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Cubes: VIP Tour of Huge

In this episode of Cubes, the crew takes its first trip across the East River to see the DUMBO digs of ad agency Huge. No, they don’t live in a Disney film, DUMBO is New York for “Down Under the Manhattan Bridge Overpass,” meaning it’s in Brooklyn.

If you’re looking to see what it’s like to work at Huge, here are some small quick facts: The cardboard box was invented in the building in 1879. Huge staffers can bring their dogs to work, copy machines are named after Huge Dogs and Huge conference rooms named after celebrities who are huge but not Huge! For everything else, you’ll need to watch the moving picture show.

You can view our other MediabistroTV productions on our YouTube Channel.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Score That Job: Lippe Taylor

You’re looking for work, but you can’t figure out who you really need to talk to. “Score That Job” can help.

In this episode of “Score That Job,” career expert, author and mediabistro editor Vicki Salemi sat down with Lori Rubinson of Lippe Taylor, a New York agency with clients like IKEA and Elizabeth Arden that focuses on women through public relations, advertising and social marketing.

>You may remember Lippe Taylor from an episode of “Cubes”: Cubes: Office Tour of PR Agency Lippe Taylor

Find out why they’re looking for someone who is creative, not “boring” nice and how you can “Score That Job.”

You can view our other MediabistroTV productions on our YouTube Channel.

High Schoolers Get Real-Life Taste Of Ad Industry

An ad agency run by high schoolers has taken on its first paying client.

The Innovation in Advertising and Media High School’s agency, IAM Advertising, will promote the National Black Programming Consortium’s upcoming PBS documentary series, “DC Met: Life Inside School Reform.”

Series executive producer Jacquie Jones told AdAge that she hoped the kids could create a social media campaign that would get their peers to discuss the problems they see with education.

Plus, “They have a better idea of how to reach their peers than we do,” she said.

They’ve had one brainstorming session with the documentary’s producers, and came up with the idea of a “major stunt,” otherwise undescribed, that the producers love.

The teen-run agency is also partnering with Digitas on the campaign, and fees paid to IAM Advertising will go back to the school.

The IAM High School has about 300 students and graduated its first class this year. Of the 47 graduating students, about a third are planning to pursue advertising careers. This real-world experience will look great on a resume for sure.

By the way, here’s a trailer for the doc:

DC met 4mins Trailer from NBPC on Vimeo.

IAB Establishes Digital Media Sales Certification

The Interactive Advertising Bureau introduced a Digital Media Sales Certification exam for salespeople. It’s intended for professionals in online media with two to five years of experience.

According to a piece on FINS, Michael Theodore, vice president of member services at IAB explained the significance of the new certification: “Just as with certificates in other fields, this exam will give current job holders and job seekers a score card to prove their understanding of the most important concepts, guidelines and practices in digital advertising.”

As for the exam itself, it sounds like it’s intended to test a broad understanding of digital platforms ranging from mobile, social, and display advertising. And as pointed out in the piece, 25 member companies in media and technology contributed to developing the test! This includes Conde Nast, Time Inc., and AOL to name a few.

Keep in mind the exam isn’t a requirement to get a job in this digital media sales, though it sounds like having it on a resume would certainly help.

Scott Schiller, executive vice president of digital media sales at NBCU’s entertainment & digital networks and integrated media division, indicated having the certification on a CV can boost a candidate’s prospects of consideration. He told FINS, ”When I hire someone I look at what traits they have that make them qualified to sell advertising and this certification would mean another stripe on their resume. For the early adaptors it will signal their commitment to their jobs and as a result open doors.”

The first exam will be held on June 11 and will apparently take two hours to complete. As for the cost, it is $350 for IAB members and $450 for non-members. In order to qualify to take the exam, test takers must have worked in digital sales for at least two years or have obtained a degree in advertising or integrated marketing.

David Ogilvy Is A ‘Lousy’ Copywriter

Letters Of Note is such a great blog you should be reading it even when the letters are not about media people. But yesterday’s letter is from advertising great David Ogilvy and in it, Ogilvy explains how he works.

It begins:

Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:

Ogilvy describes being completely ruined by distractions at the office and instead, going home to write with research material, an outline, and other background material. He talks about growling at his wife (“worse since I gave up smoking,” he adds), being terrified of failure, and his if-all-else-fails solution of drinking half a bottle of rum and listening to Handel records. He then calls himself “a lousy copywriter, but a good editor.”

In other words, just your usual creative genius. Though with an exceptionally good alcohol tolerance.

‘I Have No Idea What You Do But I’m Glad You Have A Job’

An art director takes to the Xtranormal (talking animals) movie engine to make this clip of an art director home for the holidays trying to explain to Mom what it is, exactly, that he does. “Did you take the picture of the steak in the ad?” “No, a food photographer took the picture.” “Did you cook the steak?” “No, a food stylist cooked it.” And so on. Har har. Having a job nobody outside the ad world understands is definitely a bummer.

Mad Men Learn Math

Want a career in advertising or marketing? Take a programming class and brush up on your math.

The most in-demand advertising careers require “hard-core quantitative, mathematical and technical skills,” as the New York Times puts it, and people with those skills can fetch six-figure salaries easily.

Advertising is becoming about analytics. About capturing data and finding trends. New hires must write code, crunch statistics, and develop Websites.

But if you’re looking at this list of skills with your jaw hanging open, thinking you’ll never be able to do all these things let alone some of them, take heart. Some recruiters are advising agencies to be realistic.

“Something has gone terribly out of whack in looking for realistic talent,” Erika Weinstein, president of the executive recruitment firm Stephen-Bradford Search, told the Times. “Many companies are looking for ‘a five-headed monster,’ focusing on creative and highly technical skills and a strong business acumen. Agencies, Ms. Weinstein said, needed to ‘get realistic not only about what they want from the candidate, but what are they going to offer.’”

Ad Man Rants Against The Industry, Disguises As Ebay Auction

Thanks to Agencyspy we’ve seen what happens when creative directors and those they direct hit a rough patch:

Ed Burgoyne, a freelance ad professional (or at least someone claiming to be Ed), has put up on eBay two pieces of “NYC advertising history,” a jacket from W+K and a bag from TAXI.

“This messenger bag is/was a “bonus,” for both me and you, since that’s all they handed out that year during the Holidays,” he says in the description.

The auction is at $20 at the time of this writing. Quite the deal for a “crappy (but warm)” coat and a messenger bag that “will fit a macbook air, or a macbook, or a few moleskin sketch books filled with ideas and concepts that will never get produced and some flash drives.”

“Items were worked hard for, although there may be some embedded tears on the right sleeve. I’m not saying these tears came from one single random event working for one particular ad agency, but it may have been from the realization that I would have to work yet another holiday weekend producing some concept that was given to me on a cocktail napkin by an ECD in a half drunken/stoned state (sent via iphone no less) who was partying at some new hip club while I was just about to leave the office. Oh, and yes, I still love advertising, working those long hours and producing ideas from crazy ECDs and creative teams, just take this stuff away from me, its been cluttering the hall closet.”


People More Powerful Than Either Of Us Thought This Was Smart

Actually, we don’t know who you are, dear reader. But we assume, if you have time to read this blog, you’re at least slightly less powerful than the top dog at an ad agency.

So it might be kind of amusing for you to realize that those high-up people have OKed some pretty ridiculous things lately.

Exhibit A: Goodby’s new campaign for the California Milk Processor Board, which basically equates PMSing women with crazy psycho bitches. “We are very happy with the response to the campaign so far. We knew it was going to be a little controversial,” a Goodby rep told Adweek.

Exhibit B: Tide’s new commercials that, as Washington Post humor columnist Gene Weingarten said, “mistakenly declare their product incompatible with cleanliness:”

And that, readers, is your giggle for the day. Ta!

Big Fuel: The Perfect Company For Daytime Television Watchers?

Thanks Big Fuel! from Big Fuel on Vimeo.

New York-based Big Fuel’s new recruitment video looks like the kind of thing that would come on between Maury and The Price Is Right, but the message is much better: instead of selling paralegal certificates, Big Fuel wants you to come work for them.

The video claims the agency is hiring in all areas, including client services, creative development, analytics, and basket weaving (though we suspect you might want to leave your crafty skills off the resume, regardless). But it’s true, there are a lot of open jobs. Many are based in New York, but some are in Detroit (Big Fuel is the agency of record for GM) and Seattle (Microsoft’s a client).

You want to be a copywriter? Community manager? How about a job where you make Powerpoints? Good luck!

(H/t AgencySpy)