Confession: we’re biased.
It might be because one of the coauthors of this new book, ‘Be Your Own Best Publicist,’ Jessica Kleiman of Hearst, offered to send this book as a review copy back in 2010. (The other co-author is Meryl Weinsaft Cooper, managing director of the home and lifestyle division at DeVries Public Relations.) Since the book was about how the average working stiff can use PR techniques to improve his career, we were intrigued.
That copy never arrived.
Follow-up e-mails months later (“Hey, still interested in reviewing your book….um…hello???”) received no reply.*
Finally we were contacted by another mediabistro.com blogger who had a copy she didn’t want. Did we want it? By this time, perhaps not, but whatever, we’ll take a look at it.
So that is why we’re a little biased here. Perhaps a publicist that doesn’t actually send review copies when requested is not really the best publicist. (On the other hand, we’re also feeling like we owe this book something after trying so hard to get it, so we’re biased both against and for it.)
WITH THAT SAID:
The book is a breezy easy read that contains little new information (there are chapters on dressing for interviews–make sure your shoes are polished and you’re not wearing distracting jewelry–yawn!) yet is a nice pocket-sized (almost) summary of the same stuff bigger career guides will tell you in more words.