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Joe Cross Shares Content Tips: ‘If Your Content is Good, It Will Get Seen’

Photo courtesy of

Photo courtesy of

Here’s the thing. So many of us are toiling away at day jobs with the dream of writing the great American novel at night. Or maybe you’re hoping to get more followers on your YouTube channel so you can stop juggling four freelance jobs and focus on just one or two.

Or maybe it’s a straightforward scenario: you don’t have a side job but you’re incredibly focused on your day job and getting content out there.

Whatever the case, one thing’s in common for sure: We’re all pretty darn passionate about the content we’re creating. That’s why Joe Cross says, “If your content is good, it will get seen.” Read more

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Four Ways for Freelancers to Successfully Land Big Clients

SixFigureFreelancerBy big clients we mean clients with deep pockets. Budgets to spend and contract to sign. That’s why this post from Freelancers Union is so appropriate.

Of course, the first way to land big clients is to let them know you exist and to pitch them. The art, my friend, entails in the pitch itself.

1. Research. The clients you’re pursuing require more research, plain and simple. You know what though? They’re worth it. Per the piece, you should spend at least one hour reading through anything and everything about this company. Social media feeds are helpful so you can get a grasp on how the company views itself.

The piece points out: “If it’s a large corporation with multiple locations, try to find out if certain locations specialize in different services. Then find the department that aligns with what you do. Then do some private searching on LinkedIn to find out who works in that department. Recall your past gig experience: who was the person who hired and managed you? Look for someone with that job title.”

2. Explain what you do. Think bigger than what you currently do, too. You’re not just a project manager, says the piece. Instead, you’re the go-to person who makes the company’s problems disappear. Check that — the person’s problems to whom you’re pitching. Speak to the person your pitching and solve his or her problems.

3. Understand that they have a boss. The person you’re pitching indeed has a boss who’s likely putting pressure on them to make a hiring decision and to make it a good one. Plus, deadlines are looming. Give them all the information you can to make it easy for them to sign you on for the project.

4. Understand that they don’t want to train you. They need you to come in and roll up your sleeves to get right down to work. They assume you have the required skills and experience and need little to no training.

The piece advises, “Tell them you always spend the first few days listening and watching. Say something about how good you are at seeing the big picture, filling in where needed, and instead of trying to talk a lot about what you do, repeat back to them what they need.”

Switching Careers? Avoid These Mistakes at All Costs

Smitten by the media? You’re not alone! If you’re in another industry vying to get into ours, welcome aboard!

There are a few key pointers to keep in mind while making the leap . Tips are courtesy of our friends at Brazen Careerist — please don’t be that guy or gal.

1. Keep it all in your head. Let’s say you’re looking for an editorial position. At first, the piece points out you’re optimistic! Excited! Downright hopeful! All of the sparkly aspects of the job come shining through.

In your head, that is.

And just like that? Wah wah wah (insert game show music here). You did not win the grand prize!

Doubts creep in, you second guess yourself and wonder how you’ll get a foot in the door while taking a step back in salary. The piece continues, “With a sigh, you mentally cross off the possibility of going down this career path.” Read more

Score That Job: Lippe Taylor

You’re looking for work, but you can’t figure out who you really need to talk to. “Score That Job” can help.

In this episode of “Score That Job,” career expert, author and mediabistro editor Vicki Salemi sat down with Lori Rubinson of Lippe Taylor, a New York agency with clients like IKEA and Elizabeth Arden that focuses on women through public relations, advertising and social marketing.

>You may remember Lippe Taylor from an episode of “Cubes”: Cubes: Office Tour of PR Agency Lippe Taylor

Find out why they’re looking for someone who is creative, not “boring” nice and how you can “Score That Job.”

You can view our other MediabistroTV productions on our YouTube Channel.

Fake Kickstarter Marketer Lands At AOL

called out Sander Saar for creating a clever “fake Kickstarter” viral resume, in which employers could “pledge” to take him out for coffee, give him a two-week tryout, and more, we criticized his execution.

“He doesn’t present very well in video…while an interactive CV is clever, Sander really should have his actual resume on the site.” And so on.

Well, check it out. According to his LinkedIn page he has been working at goviral, an online video distribution agency in AOL’s group, in London, since last September.

Congratulations, Sander!

Meredith Xcelerated Marketing Staffs Up

Meredith Xcelerated Marketing (MXM) has brought on four new hires from the media and agency worlds, MinOnline reports.

The new hires are Tom Donnelly, formerly of CQ Roll Call, Gail Weiswasser (pictured), social media VP at Discovery Communications, James P. Clark of Mindshare and Megan Malli of AKQA.

Donnelly will be VP, public affairs at MXM. Weiswasser’s new title is VP of engagement. Clark, who led integrated paid and earned social media programs for Sprint’s digital presence at Mindshare, will be strategy director, and Malli will be senior account director.

MXM is an arm of Meredith, the media company that publishes Better Homes & Gardens among other titles. But MXM takes that experience and turns it into marketing wins for clients like Kraft Foods, Acura, and Lowe’s.

The ‘Google Test’ Eliminates Almost All Candidates From This Hiring Manager’s Consideration

The “Google Test” is “type your name into Google and see what comes up.”

But what David Meerman Scott is looking for when he Googles you is not the absence of party photos. He’s looking for the presence of content.

“On the Web, you are what you publish,” he says. “For many job seekers, what pops up on Google are a few random things (like your membership in the company softball league), your LinkedIn profile, and not much else. Sometimes there is a Twitter feed but frequently it was started years earlier and has been abandoned or it’s only updated a few times a month.”

“With more senior people, I always laugh when the top content when I Google your name is the press release that your company issued a few years earlier to announce you are joining.”

If you’re a marketer, you need to be creating content, he says. CEOs are not looking for managers, “they’re looking for doers. They want marketers (even at the senior level) who are passionate about creating content on the Web.”

Meerman Scott says that his CEO friend Jon Ferrara, who is looking for a senior marketer right now, agreed that the “Google test” will eliminate most candidates from consideration.

So don’t delay. Don’t think “oh, I really should update my Twitter” – just try it.

Dollar Shave Club’s $4,500 Video Broke Its Site

Everybody is talking about Dollar Shave Club, the site that launched on Tuesday and promises to send you a month’s supply of razor blades for a buck plus shipping.

The premise is sexy enough that that fact alone might have grabbed them plenty of new business, but we’re betting the hilarious promo video didn’t hurt.

It feels Old Spice-y (more tennis, fewer horses) but cost $4500 to make.

On the first day, Business Insider says, the site crashed from interest. Dollar Shave Club still managed to sign up 5,000 subscribers that day, which was Tuesday. Now they’re up to 12,000.

CEO Michael Dubin told BI:

The wonderful thing about Dollar Shave Club is that we get to tell a unique story these days and build a unique brand because we’re on the internet and because the rules are different there.
We can be irreverent, but we can be direct. If you look at the video, we are communicating the whole time the product and service benefits. We’re talking about product and pricing. We’re talking about convenience. Yes, there’s a couple of jokes that don’t talk about the business there, but our goal with creating the video was to teach people about our business. And give them a laugh at the same time and that’s going to make them remember it more. I don’t see humor as a conflict. I see it as a vehicle to communicate those same points that other people are doing in a very dry way.

Is there a line that you can cross and it becomes too funny? No I don’t think you can be too funny, but I think you can get too sloppy, but we’re never going to get sloppy. We’re always going to be very communicative with our customer about their product benefits. I’m sure we’ll make mistakes along the line and we’ll be very direct about that as well.

Buying your razors doesn’t have to be a boring, humorless experience. In my opinion nothing should be a boring, humorless experience. If I can make five minutes out of everybody’s month an enjoyable five minutes and they get a great shave on the other end of that, then I’m really happy and I’ve done my job.

For more about this startup, read the interview. Just a reminder that a really slick-looking video can have a huge impact with not very much money.

Twitter Plans Brand Page Revamp

Twitter is planning to allow marketers to “build experiences on Twitter” the same way that a brand’s Facebook page can be far more complex than a user’s Facebook page, AdAge reports.

The new features will include e-commerce, contests and sweepstakes. No date has yet been set for when they’ll go live, but Twitter’s telling clients sometime this year.

That’s good, because the only features that currently differentiate a Twitter brand page from a regular user page are a large, customizeable header and the ability to make a certain tweet “sticky” at the top of the page.

Ad Age points out that the e-commerce feature is particularly interesting, because “Twitter co-founder and Executive Chairman Jack Dorsey is also CEO of mobile-payments company Square.”

Some companies have already begun experimenting with commerce on the site: American Express is sending offers to Twitter users who perform certain actions, like using a particular hashtag.

Brand pages are available on Twitter only to advertisers.

The Best Brand Timelines So Far

Facebook Timeline has just gone live for brands, and Ad Age says “it’s as if dozens of little corporate museums just launched on Facebook.” Coca-Cola has posted memorabilia going back a century and a half, including a handwritten letter from a store owner praising Coke, the New York Times is posting historical front pages, and Old Spice has decided that it was created when a ship’s captain and a one-eyed leopard “accidentally mix space rocks, tank weaponry, a race-car spoiler, cool sunglasses and a vampire fang.”

Ad Age has posted a handful of its favorite uses of the new storytelling medium. Here’s another, courtesy of a commenter: the Timeline for the new show Dallas. The show is a continuation of the original ’80s drama, and so to get new viewers up to speed, the page features one of the old show’s characters telling “the truth about the Ewing family”–aka the plot of the original series, complete with stills and movie clips.

While this is certainly a powerful new tool for brands, it’s important to use caution. We note that Coke has plenty of information about “New Coke” (perhaps its biggest failure as a company), which is admirable, but will BP promote information related to Deepwater Horizon?