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Shakeup At Time Inc Consumer Marketing, Jobs

There’s been a shakeup at Time Inc. Consumer Marketing, we hear.

Steve Sachs, EVP of consumer marketing and sales, announced the changes in a memo.

The reorganization includes the appointment of three group SVPs and the creation of two new senior positions, as well as the dismissal of a number of employees.

Nate Simmons becomes Senior Vice President, News and Sports; Jennifer Ogden-Reese will be Senior Vice President, Style and Entertainment, and Carrie Goldin is now Senior Vice President, Lifestyle.

Hollie Cavanna becomes Vice President of consumer marketing innovation and strategy, a new position, and the division is soon to appoint a senior vice president of digital marketing and business development.

As with any reorg, there are some people leaving the company as well: John Reese, Jose Perez, Matthew Hoffmeyer, John Tighe, Steve Crowe, Sarah Jack, Alison Ehrman, and Chris Butler are all out, we’ve heard. A company spokeswoman confirmed the number of departures was correct but declined to confirm individual names. She also pointed out that headcount in the consumer marketing division will actually increase, as Time Inc. will be posting 20 junior level positions in the division starting next week.

The changes will “allow us to focus better on our goals of revenue growth, innovation, and building our print business, while moving marketing resources closer to the brands and expanding our expertise in digital marketing,” Sachs said in the memo.

New Marketing: Your Customers Do Your Marketing For You


When new hamburger chain 4Food opens its first store at 40th and Madison Avenue July 6, it will have hundreds of marketers working to sell its burgers.

For 25 cents a pop.

See, 4food is allowing all its customers to invent their own burger, name it and brand it, and post their order to Facebook or Twitter. They can even create commercials on YouTube, the WSJ reports.

Every time a customer’s creation is ordered by someone else, the inventor gets 25 cents to spend at the restaurant.

They’re going to have to give out a lot of burgers before that strategy becomes more expensive than a marketing guru: according to, the median annual salary of a marketing coordinator is about $58,000.

photo: billaday

E-mail Marketing Click Rates On The Rise; We Know Why

email keyboard heart
flickr: idogcow

So Epsilon found that in the third quarter of 2009, people opened 11 percent more of their e-mail than this time last year, even the crappy newsletters with coupons you’ll never use for products you don’t want.

They can quote seasonal trends all they want (early holiday shopping, the increase in e-commerce, whatever). We think it’s because unemployed people are happy to get e-mail no matter who it’s from.

Today Only: Save THIRTY PERCENT(!) on Mediabistro Courses

Here’s what the Learn Team has cooked up for the last day of October:

“Treat yourself. One day only: 30% off multi-week courses when you sign up on October 30.
Use promo code SAVE30 when submitting payment to receive your discount.”

This applies to multi-week courses only, but physical and online classes are both included. So for example, if you wanted to sign up for the online “Brand Yourself” at $350 for four weeks (starting Nov. 11), you’re really only paying $245. AvantGuild members pay just $227.50.

There are more than 70 other courses to choose from eligible for the discount, so hop to it! You’ve only got today to register.

FTC DISCLAIMER SLASH PLEASE VOTE WITH YOUR CLICKS AND CHECKBOOK REQUEST: is giving away a prize to the blogger that signs up the most students, so if you like what we (really, “I” — there’s just one of us here) do at MediaJobsDaily, vote with your checkbook by signing up for “Brand Yourself” (the only course that will earn MJD points). We will love you forever, and you’ll thank us for it because you’ll have a totally complete branding portfolio that just might turn you into the next Oprah.

Need A Job? How About Direct Marketing?

Despite the sluggish economy, marketers said that they’re finding it “very difficult” or “somewhat difficult” to fill certain positions, including analytics, sales, creative, technical and marketing, reports Bernhart Associates Executive Search LLC, in its latest employment update.

Wait, that’s like, every division of a company.

Our guess is that direct marketing isn’t as “sexy” as other forms of promotion, so it may be harder to find qualified candidates. But we also guess this is a field some of you hadn’t even considered.

Don’t rush out with your resumes just yet, as only 20% of companies surveyed are planning to add staff during the current quarter (though that’s up from 16% last spring).

The biggest improvement is expected to come in 2010, as companies are thinking about hiring but still slow to pull the trigger.

On a positive note, reports of anticipated layoffs declined for the third straight quarter, meaning that most companies that had planned to cut staff have already done so and are bottoming out.


Wanted: ‘Photogenic’ Interns?

Best. job. ever?

Human capital marketing firm Starr Tincup is looking for a marketing intern.

But not just any intern…

The listing:

You will not be getting coffee. You will not be relegated to a hidden cubicle in a dark corner, with nothing to do but check your fantasy football team stats / surf MySpace (depending on your gender).

See any of the actual jobs and take it down by about 25 percent. You’ll be doing that … and occasionally getting coffee—DAMMIT, did we already say you wouldn’t be doing that?!?!?! Screw it—you better make a sweet caramel macchiato.

You’ll need thick skin and the ability to be told, “That sucks. Do it again!” 15 times a day without breaking down in tears. Seriously, we can’t take it when people cry. We understand it’s a perfectly normal human response to any number of situations, we’ve just been emotionally dead for so long it reminds us of what it was once like … before she entered our lives ….

If you aren’t qualified for this position, you aren’t qualified for much outside of the drive-thru at Taco Bell. But my cousin used to work there and he said it isn’t bad money—if you’re 16. Plus, who doesn’t like free Gorditas?

Above average intelligence never hurts. How would you know? Think back to grade school—ever been in a gifted and talented program? No? Well … this is awkward ….

  • And it’d be nice if you were an M.B.A. student. It really helps the non-M.B.A. account managers and directors with their ego issues.
  • You’ll also need an idea of what you want to learn … or not. Maybe you want to be a jack-of-all-trades and master-of-none. Who are we to judge? Speaking of judging, one final caveat: you need to be photogenic. Take that how you will, we’re just putting it out there. Still interested? Send an email compiling your education, work history and personal information (some would call that a résumé, but such proletarian thinking is snuffed out with haste around here) to If it doesn’t suck completely we’ll be in touch.

We talked to ST director of marketing Mark Mitchell, half of the team doing the hiring for this internship, about the position. “Obviously its tongue in cheek,” he says, “but we’ve found that it’s difficult if we try to list everythnig they could be doing. The internship does change from semester to semester in terms of what they’re focusing on,” which is part of the reason why, he says, the listing’s so vague in terms of actual job duties.

And what about the photogenic part? “A lot of people have commented on that,” he says. The addition was a joke, and that’s fine with them: “I’m sure that we could [get sued], but that’s not usually one of the things we’re concerned most about. If we had a legal department, I’m sure they would be pulling their hair out and screaming at us…”

Digg Ads: Can Marketers Create An Artificially Viral Rockstar?

With the announcement of Digg Ads last week, everyone’s wondering how to get the most exposures for the least money. As your refresher if you missed the first announcement, Digg ads behave just like Dugg content; users can vote them up or down. The more users like the ads, the more often the ad displays but the less it costs per display.

Subservient Chicken

Clearly the trick here is to create something that will “go viral.”

Co-founder Kevin Rose spoke to AdAge about whether this is possible.

“People are already doing this on Digg with all kinds of commercial content. There are tons of examples, like the recent Intel “Rock Stars” TV ad that got more than 1,500 Diggs. I think our audience is OK with the idea of advertising when it’s relevant or useful or interesting,” he told Michael Learmonth. “I think if advertisers take a look at the type of content that is on the Digg home page and try to appeal to the community, they’ll come up with some good stuff.”

Of course, he wants advertisers to think that. But if it was that easy to create a viral marketing campaign, why would you need to pay for it, hmmm?

This system is going to be less useful for the totally rockstar ad campaigns&#151Subservient Chicken et al—and more for the marketers who don’t want to be in the top 0.1% of ad campaigns. With Digg’s system, originality is rewarded and obnoxiousness is penalized, but you don’t have to create a rockstar.

Your Green Swizzle Stick

Presentation from Garrick Schmitt – vp of experience planning at Razorfish…

“Actions speak louder than advertising,” he says. Companies that do things are beating companies that talk about things.

He quotes: “marketers have never found the internet a great place to build brands through online media.” This is true, but that’s because “traditional digital marketing is display advertising and search. I want to get away from that sort of conversation.”

Green Swizzle Stick - Starbucks
What is this little green swizzle stick thingamajig? It’s called a “splash stick” and it keeps the coffee in the cup while you’re walking from Starbucks to work. You get them at Starbucks. Before the splash stick, you had to tape the hole closed or wrap napkins around the cup.

“So Starbucks’ green swizzle stick changed the customer experience,” Schmitt says. And the thing is, the company got the idea from MyStarbucksIdea – an online Starbucks suggestion box. So “this little stick is digital at the core. It has digital DNA. It’s not about banners, it’s not about search. It’s about a real impact.”

Other examples: CNN. The “Magic Map” from the election, and social media integration for the inauguration. “What do people remember? They remember the way CNN integrated Facebook Connect.”

Another example: Virgin America. “It’s a transformational experience. What really makes it transformational is putting digital at the core. It’s about ordering music, movies, TV, and when you order a drink, they bring it to you.”

Your question of the day from Schmitt: “What’s going to be your green swizzle stick thing?”

BlogHer Tells The World How To Market To Bloggy Women

BlogHer’s just put out a paper on “Best Practices for Marketing To Women In the Blogosphere”—timely stuff, considering the (semi) recent brouhaha about paying bloggers for coverage.

The paper covers the types of she-bloggers out there (“The Storyteller,” “The Fan”), what women bloggers really want (“Listen before you speak,” “be open to feedback”), and some successful case studies of brand-blog synergy.

If you’re still trying to figure out how to tap into “this social media thing,” might be worth a read.

Nobody Goes To Facebook To Shop, Therefore Social Media Marketing Is A Failure

This “How People Use Social Media” report has been making the rounds on the blogosphere yesterday and today, and it’s finally time to put a stop to the madness.

Consumer research company Knowledge Networks released the social media report yesterday, and in it, says that though 83 percent of Internet users use social media, less than 5 percent of those users “regularly turn to these sites for guidance on purchase decisions” and only 16 percent of social media users are more likely to buy from companies that advertise on social media.

David Tice, vice president and Group Account Director of Knowledge Networks said: “Obviously, a lot of people are using social media, but they are not explicitly turning to it for marketing purposes, or for finding out what products to buy. It’s really about connecting with friends, or connecting with other people.” He and Knowledge Networks conclude that social media’s marketing value “isn’t at the bottom of the list, but it is somewhere in the long tail of marketing – about the same as print ads, or online [display] ads.”

Okay. What’s wrong with this picture?

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