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Marian Salzman: Men Are ‘More Prepared’ To Be CEOs

Women still only make up a tiny fraction of the total number of CEOs, so what does it take to reach that executive level?

“I actually think it’s a lot easier to do than people realize, but it’s about making choices,” trendspotter Marian Salzman, CEO of Euro RSCG Worldwide PR North America, said in mediabistro.com’s So What Do You Do? interview.

“And I think men tend to be more prepared to make the choices. You have to choose to delay your family plans well into your 30′s. You have to be prepared to live on at least three continents early in your career. And that means that someone’s career is going to come first, and someone’s career is going to have to come second… And I think if you’re going to be comfortable with that, that’s fine.”

For more on how Salzman jumped from advertising to PR and why she doesn’t believe in physical offices, read the full interview.

How To Start Your Own PR Agency (And Get People To Work For You)

coffee makerLet’s say you want to start your own PR shop, and that you want it to be bigger than just you.

How the heck do you get people to work for you and respect you?

Gini Dietrich writes about the transition to entrepreneur.

To start with: everyone’s going to be tightening their belt at the beginning.

“I thought I had to start Arment Dietrich with the same (what I know now are) luxuries I had at the big agencies. The people I hired had full benefits, paid for by the company. They were vested in their 401K programs. They had holidays and personal leave and time off galore.”

That’s expensive, and can come later. To start, remember that people are excited by startups, she says. “I’m always surprised at what people will do when they believe in you and your vision. Give them phantom stock. Talk about what things will be like when you make it. Take care of them along the way. And your big company luxuries don’t have to be there to entice people to join you.”

But along the same vein, roll up your sleeves. Just because your business card now says “Owner” doesn’t mean you’re too good to make coffee or take out the trash. “This will go against everything you learned on your journey up the ladder, but if you shut yourself off, your turnover will be high, morale will be low, and no one will continue to be excited to help you achieve your vision.”

For three other tips, check the original post here.

‘Deep’ Layoffs Coming To Yahoo; PR, Marketing Among Targets

The Wall Street Journal (and AllThingsD) is confirming the rumors that Yahoo plans to lay off thousands of people as soon as the end of March.

PR and marketing, “research, marginal businesses and weaker regional efforts are among those considered as potential targets.”

The company employs more than 14,000 employees plus software contractors; a source told Kara Swisher that each unit would need to show significant savings or a “clear path” to revenue growth. “It’s going to be deep,” that source said.

Final numbers have yet to be announced. A Yahoo spokesman would only email the following statement: “Our leadership is engaged in a process that will generate significant strategic change at Yahoo, but final decisions have not yet been made at this point. Beyond that, we will not comment.”

Why Reading Fiction Is Good For Your Media Career

Book collection

Doesn’t matter whether you’re in PR, marketing, or journalism, if you write, it’s important to read fiction, not just business books.

According to PR/Marketing blog Spinsucks, there are a couple good reasons why:
.Reading stories can fine-tune your social skills by helping you better understand other human beings.
.Entering imagined worlds builds empathy and improves your ability to take another person’s point of view.
.A love affair with narrative may gradually alter your personality—in some cases, making you more open to new experiences and more socially aware.

In addition, reading fiction can improve your vocabulary, your writing voice, and make you aware of creative ways to play with language (not that you can’t get this from other books, but wordplay and experimentation are much more common in fiction than, say, the latest marketing book), and if you’re reading the latest book (Hunger Games? Girl With The Dragon Tattoo?) then you have something to talk about besides sports or reality TV.

Another good reason to read: if you want to work at Arment Dietrich, where the author of the post, Gini Dietrich, is CEO, you’ll be asked about it. “It makes sense for us to require our team read everything from news and blogs to fiction and poetry,” she writes. “And it’s one of the questions we ask during interviews. Hearing what kinds of books people read (is it Steven King or Ayn Rand?) tells us a lot about what kind of person they are and, better, what kind of writing they’ll be able to do for us.” So read up.

Tipster: Seven Laid Off At Steinreich Communications

UPDATE: Stan Steinreich responded to this story and says that it is completely inaccurate. Please see follow-up post here.

A tipster tells us that seven people have been laid off at PR/advertising firm Steinreich Communications, where three offices (in New York, LA, and DC) were also closed.

The same tipster tells us that president/CEO Stan Steinreich attributed the closures and layoffs to a poor economy and client losses. The company continues to rep As Seen on TV brands and 1-800 Mattress, among others, from its Hackensack, NJ headquarters.

Steinreich did not respond to multiple requests for comment.

The Most Stressful Jobs Of 2012 Include PR Exec, Photojournalist

Being a PR exec is the seventh most stressful job, according to Careercast’s annual study. It was downgraded from #2 last year to make room for firefighters, soldiers, airline pilots, cops, and event coordinators.

Photojournalists have the ninth most stressful job, Careercast says.

If you want to erase stress from your life, you may have to leave media. According to Careercast, some of the least stressful jobs include: medical records technician, jeweler, and dressmaker.

A commenter on PRDaily, which picked up this article, thought that maybe the stress wasn’t all that bad:

Perhaps stating the obvious, but a person who’s passionate and loves working in PR probably wouldn’t call it stress…just day-to-day life. So let’s get rid of the ones who’re tired of working in PR and always feel stressed and make room for the new generation. Yep, that’s me!

He got roundly shot down by PR vets:

Victor, that’s adorable. Let’s check back in in ten years and see how your passion is doing. Until then, run along.

How cute.

PR And Marketing Pros’ Resolutions For 2012

Next Year I Will:

Since now (or soon, anyway)’s the time to plan ahead for the new year, we’ve rounded up a couple of posts looking at what PR and marketing people should focus on next year—at least based on what their peers are up to.

Michael Emerton, a founding partner at BridgeView Marketing told PRDaily that he planned to try an experiment: sending paper pitches, typed on a typewriter(!), via the mail. How quaint. “No links, no social media and no video. Just a well-written ink impression of a good story idea for their readers carried vis-à-vis the U.S. Post Office. I wonder if anyone will open it,” he said.

Latergy, a video marketing and ad agency, promised (and exhorted other marketers to promise) to not be funny “unless it makes sense for my industry, brand and message.”

Kelly Ronna at Trevelino/Keller said her team was going to go to more networking events, read smarter books, and eat healthy lunches—the last an all-important one for anyone who wants to have a functioning brain by 3pm.

Kristy Kennedy at Digital Park said she’d take time each month to declutter her desk. Good one!

What are you resolving to do next year?

Curiosity, Strategy, And Writing Skills — What PR Pros Need

We’re (kind of) sorry for doing so many of these “what skills _____ need in 2011″ posts but funny enough, if you ask ten people what they think, you’ll likely get ten different answers. So in our view, the more of these the better.

Arik Hansen, owner of ACH Communications, asked six PR hiring managers/recruiters/agency owners what skills they look for when hiring.

We’ll sum up some of the results here, but you’ll have to go to Hansen’s blog to read the rest.

When six employers were asked about the most important skill or trait currently needed by PR pros, two answered “curiosity.” Jorg Pierach, president of Fast Horse, added, “The curious are rich in a business where information is the currency.” Another said “the ability to think strategically.” And only one said “solid writing skills.” “Public relations relies on content or stringing together sentences to tell a story,” Fleishman-Hillard recruiter Beth Ward told Hansen. “Writing can later be transformed into pictures, video, games or apps, but in order to create that content you need to spell it out. The act of writing also ensures that the content will be appropriate. It forces organization and completion of thought.”

Hansen also asked these pros what the most difficult skill or trait to find was (patience, confidence, business acumen were a few) and what skill they saw evolving and becoming critical to success. Check it out.

There’s Nothing Wrong With Applying For Jobs From Your iPhone, Unless……

Here’s a letter sent to a PR firm that is a lesson in what not to do:

I am a student from XXX State University I plan on graduating this spring and was very interested in applying at your firm. My major is public but I have had experience in advertisement, campaign management, and social media. I will of course sent you a portfolio and resume upon my graduation I just find it appropriate to contact you early. I extremely respect your business and I feel I have the ability to add to your already sterling reputation.
Thank You
XXX XXX
Sent from my iPhone

The recipient of this email, Gil Rudawsky, said that it “shows laziness” to send a letter from an iPhone and that it’s the “ultimate insult.” Really? The genericness of the letter, the terrible spelling and grammar, and the lack of research weren’t insulting, but the fact that the student sends emails from his phone is an insult?

We’re gonna go out there and say that sending an email from your iPhone to apply for a job isn’t inherently bad. Hell, perhaps it will make you look even more interested (“I just saw this job posting and couldn’t wait to get to my computer to apply!”). This letter wouldn’t improve any by having been sent from a computer, we promise you that much.

One thing to keep in mind: Obviously, the Autocorrect features on iPhones and other smartphones do lend themselves to some hilarious typos. And it can be harder to proofread on such a small screen. Know your own limitations. If the emails you send to family are riddled with mistakes because your fingers can’t hit those tiny virtual keys, as ours often cannot, think twice about using the smartphone to apply for a job, obviously. But you could always draft an email (delete any addresses in the To: field to make sure you don’t accidentally send it) and save it for review later, or let a friend look over it.

Help Your PR Career Take Off Abroad

Increase your pay, get a promotion, and do it in an exotic location? How do we get started?

For Stacie Nevadomski Berdan, writing at PRDaily.com, the choice was simple. Three years in Hong Kong as a vice president at Burson-Marsteller got her a big promotion (to global account managing director) within one year of her return.

Working in another country will broaden your horizons, both personally and professionally, she says. “Doors will open for you, because companies need more people who can apply international experience to local business challenges. Knowledge and understanding of foreign cultures, regulations, economies, consumers and work habits are now crucial for corporate survival—and they can be your ticket to the fast track.”

Plus, if you’re working for a small foreign branch of a big PR company, you’ll have more face time with high-up execs if and when they drop in for a visit, and “it is not uncommon for a mid-level manager to counsel and escort traveling political leaders, members of the C-suite, and even client CEOs when they are on an international tour. You can’t beat that exposure,” Berdan says.

So how do you get that transfer? Start by doing your current job flawlessly, she says. “Most professionals who’ve worked overseas admit that it was one of the most difficult things they have ever done.” If you make your international desires known, brush up on the language and culture, and get a mentor or boss to bat for you, you’ll be overseas before you can say Yo trabajo en relaciones públicas.

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