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Score That Job: Rubenstein Public Relations. Watch The New Show From MediabistroTV!

Looking for a new job in PR? Are you feeling bruised and battered from pounding the pavement without results?

“Score That Job” is a new show from mediabistroTV that will guide you through the never ending maze of online resumes, emails to nowhere and phone calls that go unanswered. Join career expert, author and mediabistro editor Vicki Salemi as she gives you the inside scoop on how to “Score That Job.”

In this episode, Vicki finds out what it takes to get hired at New York’s Rubenstein Public Relations.

You can view our other MediabistroTV productions on our YouTube Channel.

What to Know About Working in PR

For many journalists seeking the security of a full-time job, the PR industry is a viable option, with its emphasis on adept writing skills and attention to deadlines.  But, before you make the full-time switch to corporate communications, it is important to know the real facts about the biz.

For example, one truth about the PR industry is that it moves at a slower pace than journalism. “The corporate review [and] approval process is more challenging, because deadlines are sacrosanct for journalists but much less so for corporate managers and executives,” said Paul Nonnenmacher, director of public affairs for the Connecticut Resources Recovery Authority and former reporter. At its worst, the natural inclination to rush and wrap a project can be construed as a half-baked effort by higher-ups that are used to far longer timelines.

Read more in What Journalists Should Know Before Switching to PR. [subscription required]

Andrea Hackett

Litzky PR: Call Me Maybe. No Wait, Don’t Call Us. Really.

A Hoboken PR firm has posted a recruitment video that involves the staff dancing and lipsynching to that song—you know the one. You don’t want to even start thinking about that song so we’ll stay quiet.

Mashable found the video yesterday. Does it work as a recruitment video?

Your (not so) humble blogger thinks not. At 3.5 minutes long, it is far too long. Nowhere in the video (until the very end) or the title does it even mention that it’s a recruitment video—you’d have to be watching the video on YouTube to have read the description to learn that Litzky is hiring.

Not only that, but after 3 minutes of a song that exhorts the viewer to “call me maybe,” an employee holds up a sign that says “No calls,” and directs users to a URL to apply. A URL that 404s–page not found. Update: Gillian Small of Litzky reached out to us and said that actually, the URL is totally fine. That is true IF you can read the type in the video well enough to realize that the url is and not (Who does this??)

And despite having been on Mashable for five hours, the video has only gained 631 views (at the time of this posting). Maybe lots of people are sick of that song.

HOWEVER. We will say that this video has one thing going for it. It looks like the folks in this video are having a genuinely good time. In a small office (which is what Litzky appears to be) culture is important, so if this video sends a message to jobseekers that it is a fun place to work –if that’s said jobseeker’s idea of fun–then, great.

Marian Salzman: Men Are ‘More Prepared’ To Be CEOs

Women still only make up a tiny fraction of the total number of CEOs, so what does it take to reach that executive level?

“I actually think it’s a lot easier to do than people realize, but it’s about making choices,” trendspotter Marian Salzman, CEO of Euro RSCG Worldwide PR North America, said in’s So What Do You Do? interview.

“And I think men tend to be more prepared to make the choices. You have to choose to delay your family plans well into your 30′s. You have to be prepared to live on at least three continents early in your career. And that means that someone’s career is going to come first, and someone’s career is going to have to come second… And I think if you’re going to be comfortable with that, that’s fine.”

For more on how Salzman jumped from advertising to PR and why she doesn’t believe in physical offices, read the full interview.

How To Start Your Own PR Agency (And Get People To Work For You)

coffee makerLet’s say you want to start your own PR shop, and that you want it to be bigger than just you.

How the heck do you get people to work for you and respect you?

Gini Dietrich writes about the transition to entrepreneur.

To start with: everyone’s going to be tightening their belt at the beginning.

“I thought I had to start Arment Dietrich with the same (what I know now are) luxuries I had at the big agencies. The people I hired had full benefits, paid for by the company. They were vested in their 401K programs. They had holidays and personal leave and time off galore.”

That’s expensive, and can come later. To start, remember that people are excited by startups, she says. “I’m always surprised at what people will do when they believe in you and your vision. Give them phantom stock. Talk about what things will be like when you make it. Take care of them along the way. And your big company luxuries don’t have to be there to entice people to join you.”

But along the same vein, roll up your sleeves. Just because your business card now says “Owner” doesn’t mean you’re too good to make coffee or take out the trash. “This will go against everything you learned on your journey up the ladder, but if you shut yourself off, your turnover will be high, morale will be low, and no one will continue to be excited to help you achieve your vision.”

For three other tips, check the original post here.

‘Deep’ Layoffs Coming To Yahoo; PR, Marketing Among Targets

The Wall Street Journal (and AllThingsD) is confirming the rumors that Yahoo plans to lay off thousands of people as soon as the end of March.

PR and marketing, “research, marginal businesses and weaker regional efforts are among those considered as potential targets.”

The company employs more than 14,000 employees plus software contractors; a source told Kara Swisher that each unit would need to show significant savings or a “clear path” to revenue growth. “It’s going to be deep,” that source said.

Final numbers have yet to be announced. A Yahoo spokesman would only email the following statement: “Our leadership is engaged in a process that will generate significant strategic change at Yahoo, but final decisions have not yet been made at this point. Beyond that, we will not comment.”

Why Reading Fiction Is Good For Your Media Career

Book collection

Doesn’t matter whether you’re in PR, marketing, or journalism, if you write, it’s important to read fiction, not just business books.

According to PR/Marketing blog Spinsucks, there are a couple good reasons why:
.Reading stories can fine-tune your social skills by helping you better understand other human beings.
.Entering imagined worlds builds empathy and improves your ability to take another person’s point of view.
.A love affair with narrative may gradually alter your personality—in some cases, making you more open to new experiences and more socially aware.

In addition, reading fiction can improve your vocabulary, your writing voice, and make you aware of creative ways to play with language (not that you can’t get this from other books, but wordplay and experimentation are much more common in fiction than, say, the latest marketing book), and if you’re reading the latest book (Hunger Games? Girl With The Dragon Tattoo?) then you have something to talk about besides sports or reality TV.

Another good reason to read: if you want to work at Arment Dietrich, where the author of the post, Gini Dietrich, is CEO, you’ll be asked about it. “It makes sense for us to require our team read everything from news and blogs to fiction and poetry,” she writes. “And it’s one of the questions we ask during interviews. Hearing what kinds of books people read (is it Steven King or Ayn Rand?) tells us a lot about what kind of person they are and, better, what kind of writing they’ll be able to do for us.” So read up.

Tipster: Seven Laid Off At Steinreich Communications

UPDATE: Stan Steinreich responded to this story and says that it is completely inaccurate. Please see follow-up post here.

A tipster tells us that seven people have been laid off at PR/advertising firm Steinreich Communications, where three offices (in New York, LA, and DC) were also closed.

The same tipster tells us that president/CEO Stan Steinreich attributed the closures and layoffs to a poor economy and client losses. The company continues to rep As Seen on TV brands and 1-800 Mattress, among others, from its Hackensack, NJ headquarters.

Steinreich did not respond to multiple requests for comment.

The Most Stressful Jobs Of 2012 Include PR Exec, Photojournalist

Being a PR exec is the seventh most stressful job, according to Careercast’s annual study. It was downgraded from #2 last year to make room for firefighters, soldiers, airline pilots, cops, and event coordinators.

Photojournalists have the ninth most stressful job, Careercast says.

If you want to erase stress from your life, you may have to leave media. According to Careercast, some of the least stressful jobs include: medical records technician, jeweler, and dressmaker.

A commenter on PRDaily, which picked up this article, thought that maybe the stress wasn’t all that bad:

Perhaps stating the obvious, but a person who’s passionate and loves working in PR probably wouldn’t call it stress…just day-to-day life. So let’s get rid of the ones who’re tired of working in PR and always feel stressed and make room for the new generation. Yep, that’s me!

He got roundly shot down by PR vets:

Victor, that’s adorable. Let’s check back in in ten years and see how your passion is doing. Until then, run along.

How cute.

PR And Marketing Pros’ Resolutions For 2012

Next Year I Will:

Since now (or soon, anyway)’s the time to plan ahead for the new year, we’ve rounded up a couple of posts looking at what PR and marketing people should focus on next year—at least based on what their peers are up to.

Michael Emerton, a founding partner at BridgeView Marketing told PRDaily that he planned to try an experiment: sending paper pitches, typed on a typewriter(!), via the mail. How quaint. “No links, no social media and no video. Just a well-written ink impression of a good story idea for their readers carried vis-à-vis the U.S. Post Office. I wonder if anyone will open it,” he said.

Latergy, a video marketing and ad agency, promised (and exhorted other marketers to promise) to not be funny “unless it makes sense for my industry, brand and message.”

Kelly Ronna at Trevelino/Keller said her team was going to go to more networking events, read smarter books, and eat healthy lunches—the last an all-important one for anyone who wants to have a functioning brain by 3pm.

Kristy Kennedy at Digital Park said she’d take time each month to declutter her desk. Good one!

What are you resolving to do next year?