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Combating Turnover, Ad Agencies Seek CCOs

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Headhunter comin’ for you, CCO! photo: oskay

Many of the world’s biggest ad agencies are currently hiring chief creative officers, the WSJ reports.

It’s not as easy as just plucking someone from the ranks.

Today’s CCO needs to understand digital and traditional media. She needs to be able to handle a high-stress job, and she needs to be able to lead a company as a team, to “break down the walls that exist inside ad firms and get people with different skills to work together,” says the WSJ. There aren’t a lot of folks with these skills, says Bob Jeffrey, CEO of JWT.

But if you do have the chops, it’s worth it: salaries top $800,000 with a yearly bonus that can match that amount.

And agencies are no longer looking just within the industry. Goodby Silverstein & Partners hired a creative from a San Francisco stand-up comedy group, and Crispin Porter + Bogusky is hiring an exec from the videogame industry, and JWT’s Jeffrey says they’re looking for someone from film, design or technology to fill the CCO spot.

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