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Archives: June 2010

Google News Creator Says Consumers Will Pay for Good Conent

Krishna Bharat changed the way people look for stories online when he created Google News. But Google News was free, so people could adapt quickly. What about paid online-content?
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In an interview with MJD’s parent company, Mediabistro, Bharat explains how news organizations should sell the idea of paid content to consumers, and he really makes it sound very simple.

“If it is high-quality content, and the billing is natural, I think they will pay. The issue is how do you make the value proposition to them, [by offering] something for which there is no obvious substitute. You’re not going to pay for one article that is just like any other article that covers the death of Michael Jackson. The brand, the quality of the journalism, the depth of insight, the look-and-feel, the experience, the infographics — all of that comes into play. Our challenge isn’t trying to introduce the concept of payment to consumers. They understand that. It’s to explain to them why this is different from everything else and worth paying for.”

As online news works now, the more content the better. Publishers want more stories while editors have smaller staffs, so similar content is rushed out in order to satisfy the need for speed and quantity. But that’s the beauty of Bharat’s explanation. If readers are actually paying for content, then it encourages creative, well thought out features and stories.

Suddenly, the thought becomes what will readers pay for, not what will readers simply click through. And that could change the way the editorial process works.

The only issue is, will readers actually pay for that new, different original content, as Bharat believes they will? Lets hope he’s correct on that one.

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Jobs Of The Day: Something To Yelp About

Yelp is looking for a community manager for Toronto. You’ll work from home, doing marketing, event planning, and community outreach. You may be surprised to hear that current folks in similar jobs at Yelp have 5-15 years of experience, but if that sounds like you, head on over and apply.

Crown is seeking a marketing assistant. (New York, NY)
Mammoth Advertising has an open position: an interactive account executive. (Brooklyn NY)
The Taos News seeks a reporter. (Taos, New Mexico)
The Savannah College of Art & Design is looking for a senior writer/speechwriter. (Savannah GA)
NextEra Energy needs a bilingual senior media relations specialist. (Miami FL)
IEEE needs a program manager of document development. (Piscataway NJ)
The DeMoss Group has an open position: a senior account manager. (Atlanta GA)
National Journal is hiring a defense correspondent. (Washington DC)
Catalyst PR is looking for a director of creative strategy. (New York NY)
AllFacebook.com has an open position: a contributor. (San Francisco CA)
Ocean Media seeks a junior media analyst. (Huntington Beach CA)

Every day we scour major job boards, including, but not limited to Mediabistro.com’s listings, to find the best media jobs out there. We screen out duplicates and scams so you know you’re only receiving the top choices.

As of the time of this posting, there were 1219 jobs on our board.

Unsurprising: Social Media Recruiting Is Up, So That’s Where You Should Be

Nearly half of companies plan to spend more on social recruiting in 2010 than 2009, while a third will spend less on job boards and on headhunters, according to Jobvite.com’s 2010 Social Recruiting Report.

Of the companies actively hiring right now, the percentages are even greater: 92 percent of the companies hiring right this minute are using social networks. LinkedIn is the most popular channel, with 86 percent of hiring companies using it, but 60 percent are using Facebook and 50 percent are using Twitter.

In fact, 58 percent of the responding companies say they’ve already successfully made a hire through social media channels. LinkedIn is again the big winner, with nearly nine in ten companies reporting a successful hire from there. But hires have come from all over: blogs, Twitter, and Facebook are major players, and some companies even report making hires through YouTube and Myspace.

Of these companies, a third (35%) also said “business is booming, and we need to hire now.”

So if you somehow weren’t convinced of the value of social networking before this survey…hopefully this hard data will win you over.

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Advice to the Recent Graduate Looking for a Job

At a time when unemployment hovers well over 9 percent, it’s difficult for college students to find a job in this crowded job pool.
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While, the National Association of Colleges and Employers says 5.3 percent more graduates will be hired this year compared to 2009, that comes off a terrible year where the number of graduates hired dropped by 21.6 percent. So the jobs haven’t caught up to the number of graduates looking yet, but what should the young job seeker do if he finds himself stuck on his parents couch with potato chips and a degree in hand?

Mrim Boutla, a career coach and founder of PurposeU, gives some advice to the unemployed grad. In a post on Just Means, she explains ways a college graduate can gain experience while looking for that first, full-time gig.

Her suggestions include:

1) Look into growing businesses – Most big companies have been on survival mode for the last two years. Even if the employment situation in terms of unemployment is worrisome, remember that people get hired everyday. Furthermore, there are companies that get business done better that are actually growing.

Read more

Jobs Of The Future Right Now: AP Names Oil Spill Editor, And Openings

deepwater horizon rig on fire oil spill gulf coast

The Associated Press has named Steve Gutkin the newswire’s first ever oil spill editor.

Romenesko obtained the memo, which describes Gutkin’s background (Jerusalem bureau chief for six years) as well as who’s replacing Gutkin there (sorry, wannabes).

Gutkin will now move to Atlanta and supervise a team of journalists assigned to focus on the story and “keep us thinking of new and creative ways to cover this continuing and continually important story,” wrote senior managing editors John Daniszewski and Mike Oreskes in the memo.

“It is now clear this story will be with us, and with the people of the Gulf Coast, for a good long time to come,” the editors said.

The AP is currently recruiting for a temporary “impact reporter” to cover the effects of the spill on the economy and culture of the Gulf, and another business reporter to cover the oil industry and energy policy.

The effects of this disaster will certainly be with us for years to come, so we wouldn’t be surprised if other newsgathering operations hired their own oil spill editors, too.

photo: uscgd8

Playboy Plans to Downsize

playboy-logo.6.30.10.jpgPlayboy Enterprises won’t be partying today. In an announcement to investors prior to its Q2 earnings report, CEO Scott Flanders announced the company will have to pay a $3 million “restructuring charge” due to planned layoffs.

“The downsizing announced today is not a reflection of our employees’ talents and work ethic, but rather due to the overall change in the company’s strategic direction,” said Flanders in a press release.

Flanders did not specify the number of employees the company plans to layoff. But it’s a continued effort to transition Playboy into a “brand management company.”

How Monster.com’s 6Sense Search Affects Jobseekers

peeking_monster.gifMonster.com’s 6Sense technology for recruiters, which officially launched Monday but which was used in the promotion to find Alicia Keys’ head blogger, is good news for jobseekers too. Maybe.

The semantic search technology is being touted by the company as an easier way for hiring managers to pull out the best applicants from a given pool: “Applicant Matching is designed to save recruiters even more time by automatically reviewing candidates applying to a job, finding top matches, highlighting key relevant skills based on the job matching criteria; while also providing side-by-side summary comparisons of the top matches” is how the company puts it in a press release.

But we wondered: how does this change jobseeking online? Back when Applicant Tracking Systems were rolled out for the first time, they changed the way people write their resumes. Suddenly keywords were deathly important. What will 6sense do?

We spoke with Monster VP of PR Matthew Henson about what this new tool means.

“What 6sense does is use technology to make sure it’s identifying the context of words,” Henson explained. “If someone was looking for someone who had attended Harvard, in the past, [search engines] could pull up people who lived on Harvard Street.” 6Sense supposedly won’t do that, which means…what?

Henson pointed to the Alicia Keys contest as an example of the tech at work. The job posting received 8500 applications, but out of the 75 resumes ultimately sent to Keys, only about a third of them came from applicants. The other 50 were candidates that 6Sense located in Monster’s resume database.

So theoretically, if hunting for resumes suddenly becomes a less painful proposition thanks to smarter search, people who have their resumes up-to-date in Monster will be more likely to be recruited for a given job. All that means is that you should keep your resume active and current on Monster, which Monster would have loved for you to do even before 6Sense.

What about a magic bullet to make sure you’re picked out of the millions of resumes in Monster’s database? Henson said: “You can’t alter your resume to game technology.”

But we’re betting that as semantic search becomes more widespread, someone will figure out a way.

Finances Struggling in the Recession? You’re Not Alone

Are you feeling a negative impact from that recession yet? If you are, don’t worry you have company.
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In a new survey by the Pew Research, 55 percent of employees have experienced a reduction in their wages or daily hours since the beginning of the downturn. Also, job seekers have had to wait six months to find a new job, a far longer time-period than previous recessions, according to CNN.

The study, which was a mixture of telephone interviews and federal labor data, also found only 20 percent of workers’ finances have improved since the downturn began.

“This recession has left a mark on a lot of things,” said Pew Research Center project director Paul Taylor to CNN. “It’s changed behaviors and it’s changed expectations.”

Strangely, the groups most affected by the recession, African Americans and young adults, have more hope for the future than whites and older adults. And in the next year, 62 percent believe their finances will jump back into positive growth.

Photo by Sh4rp_i.

Twitter Gets the Apple Treatment

In its four years of existence, Twitter has moved from a sketch on creator Jack Dorsey‘s legal pad to a household name that grabs 300,000 new users each day. But now it has really “made it” as Big Money blogger Steve Spillman will detail the company’s every move in a new blog.
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Named Re:Tweet, it’s not looking to chronicle what type of nail polish users have decided to use on Fridays. Instead, Spillman will report on the company’s plans and movements as it tries to find revenue streams. Here’s what he says in his first post:

“Twitter is teetering at the precarious junction between cultural powerhouse and business-to-be, with a dizzying ecosystem of developers, competitors, and influential users. They’ve all been reported on separately, in specific contexts. Re:Tweet will focus on Twitter as the unique synthesis of all of these parts.”

Apple, Facebook and Wal-Mart, among other organizations, all have blogs that document the companies’ news. It seems only fitting that Twitter has one too.

ADP: U.S. Private Sector Adds 13,000 Jobs In June

Private-sector employment in the United States grew by 13,000, payroll giant ADP reported today. This is the fifth consecutive monthly gain in employment, however, gains have averaged just 34,000 jobs a month, with gains decelerating as the country heads into the summer.

Friday’s report from the Bureau of Labor Statistics also includes government hiring numbers, not just private sector jobs; however, the job gains that had been boosting recent BLS reports stem from hiring for the 2010 Census, and that hiring “may have peaked in May,” says ADP.

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