For many journalists seeking the security of a full-time job, the PR industry is a viable option, with its emphasis on adept writing skills and attention to deadlines. But, before you make the full-time switch to corporate communications, it is important to know the real facts about the biz.
For example, one truth about the PR industry is that it moves at a slower pace than journalism. “The corporate review [and] approval process is more challenging, because deadlines are sacrosanct for journalists but much less so for corporate managers and executives,” said Paul Nonnenmacher, director of public affairs for the Connecticut Resources Recovery Authority and former reporter. At its worst, the natural inclination to rush and wrap a project can be construed as a half-baked effort by higher-ups that are used to far longer timelines.
Read more in What Journalists Should Know Before Switching to PR. [subscription required]
– Andrea Hackett