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Want to achieve longevity in your career? Look no further than LeVar Burton. The actor has starred in three iconic TV shows (Roots, Star Trek The Next Generation and Reading Rainbow, in case you’re wondering), directed films, written books, and he recently dove head-first into Silicon Valley by releasing the Reading Rainbow app.

So, how has he managed to re-invent his career so many times? By being a “self-starter,” he says.

“I found early on in my acting career that I didn’t do well just sitting around and waiting around for the phone to ring, for somebody to give me a job,” Burton explained in our Media Beat interview. “I’ve always been out there more pro-active than anybody else on my own behalf, because I just know that you’ve gotta make it happen. Nobody’s gonna make it happen for you.”

Part 1: LeVar Burton on Bringing the ‘Reading Rainbow’ App to Silicon Valley
Part 2: LeVar Burton on the Future of Reading Rainbow & Printed Books