Laid off copywriter Erik Proulx made, ugh, lemons into lemonade with this documentary film about ad folks whose lives changed for the better after (involuntarily) leaving the industry.

In the trailer, meet an ad guy turned painter, another who became a coffee roaster, and another who became a woman. (Yes. More power to you.)

Our friends at AgencySpy tell us that the premiere will be all-digital, but no word yet on exactly when that’ll be.