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Radio Guy Comes Up With, Er, Creative Way To Make Money

We got an e-mail yesterday that totally blew our mind: radio host (and author/speaker/entrepreneur) Mike Stuart in Des Moines, Iowa, is selling chunks of airtime to people who want to promote their businesses. Except they’re not ads.

Your Voice Networking is a new concept that gives a business from 2.5 minutes to up to 12 minutes to talk about your business, your products/services, give special tips, advice or industry information that people can use and appreciate, in a talk radio format. Imagine networking with an an active listening audience of thousands of people! It’s low cost high impact networking!

[It is] a quick and easy way to share your story on the radio by simply calling into a voice mail system. This recording is meant to sound like a “live” call in show… I will be adding comments over top and between calls to make it interesting and create the “live show” feel.

From YVN’s Recording Instructions page:

This is intended to sound like a live call in show, so make your comments sound like you are live.

Example script:

Hi Mike, I love your program. Thanks for having me on the show. My name is Sue Smith and I am a real estate agent with Real Estate Concepts here in Des Moines. I specialize in working with real estate investors looking for great income producing properties. This is a great time to buy foreclosures…….blah blah blah. You can reach me at 515-555-5555 or visit my web site to see these properties right now.

Not going to get up in arms about the ad/edit wall because infomercials have been around since the dawn of time, but this certainly is new and unusual. The creator of YVN tells us that “so far people love it” though we’re doubtful that this is any more effective than a traditional radio ad. And it ooks us out that the sample episode featured on the site doesn’t explain that the “calls” are paid.

But here’s the deal: more of this type of thing is likely to come in the future as media people decide they can’t live on a salary reduced from what was already very little. Can we fault Mike for being a little ahead of the curve?

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