Because good news is boring, have some more downers. Strategy/advisory group BIA has revised its estimate of how crappy radio is doing—saying now that radio revenues will fall 15% this year instead of the 10.6% the group had predicted.
BIA VP Mark Fratrik is hopeful that radio advertising has hit bottom, according to MediaBuyerPlanner, and it’d have to for this prediction to be correct since radio lost 24 percent in Q1. The next three quarters would have to average no more than a 12 percent drop for BIA’s analysis to bear out.
Hey, 15 percent over the year—that’s better than newspapers are doing, right?