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Posts Tagged ‘Arianna Huffington’

The First HuffPo/AOL Fallout

new aol logo blobAOL’s acquisition of The Huffington Post and subsequent installation of Arianna Huffington as content queen has already had repercussions throughout the media world.

To wit: conservative columnist Matt Lewis has already announced his departure from AOL’s PoliticsDaily, saying he is uncomfortable “with the notion of being permanently affiliated with an overtly left-of-center (sometimes activist) outlet.”

He’s moving to The Daily Caller, where he “look[s] forward to learning from its founder and editor in chief, Tucker Carlson, and working alongside the terrific team he has assembled. The Daily Caller and Tucker Carlson personify iconoclastic conservatism, and so I am hopeful I will quickly fit in.”

So far no other conservative AOL writers have departed, but we shall see.

And another possible fallout of the deal: some advertisers wonder how Huffington’s left-of-center style will mesh with their brands.

“All advertisers aren’t open to all things,” Catherine Warburton, executive vice president of national buying for Universal McCann, told the WSJ.

“If [the Huffington Post] were to become the full voice of AOL editorial, then I think, yes, that would risk alienating some people,” said Christian Juhl, a president at Razorfish.

Other advertisers couldn’t care less. A Kraft Foods exec: “We are not making commitments yet, but we think that the level of engagement that the Huffington Post gets from communities is impressive and therefore something that we like to think about more.”

AOL’s quarterly ad revenue has dropped about $200 million in the past two years, so “something we like to think about more” is surely tempting.

AOL Buys HuffPo For $315 Million

In a surprise move over the weekend, AOL announced that it had agreed to buy The Huffington Post for $315 million.

Arianna Huffington will serve as editor-in-chief of all content within AOL, including blogs like Engadget and TechCrunch, Patch, and the Huffington Post itself (which as far as we know is not going anywhere).

Kara Swisher has been all over coverage of the deal. In her report, she notes that Huffington Post CEO Eric Hippeau will not be staying with the company, nor will Chief Revenue Officer Greg Coleman. The other 200 Huffington Post employees will make the transition to AOL, though the mothership may be cutting staff in the months ahead.

The New York Times adds that AOL’s own news sites like Politics Daily are “likely to disappear when the deal is completed, and many of the writers who work for those sites will become Huffington Post writers.”

New Media Blog Coming To The Market?

Our sister publication, FishBowlNY, has an interesting update to our Dan Abrams story, with exclusive content from Abrams and his right-hand woman Rachel Sklar. Check out the story here.

Media big shots are finally realizing the power of the internet. So of course the first thing they all want to do is run out and harness it for their own personal gain. First Arianna Huffington, then Tina Brown, now it looks like we may have Dan Abrams as well.

The New York Observer reports that chief legal analyst for NBC News has been meeting with top tier bloggers and writers around New York. “I think it’s very possible that I will pursue an on-line Web property that will include some level of blogging of and about the media,” Abrams acknowledged yesterday. Hopefully he’ll learn to spell “online” the correct way before he drops into the medium.

While Abrams would not say who he has met with, industry spies report the list includes Gawker political editor Alex Pareene, Advertising Age columnist Simon Dumenco, former New York senior editor Jesse Oxfeld, Portfolio blogger Jeff Bercovici, and The Observer‘s John Koblin (gee, wonder how The Observer got the scoop on this story).

So far there are no confirmed hires. It’s not clear is that is because of the tone of the blog venture itself or if its because journalist in general had a very poor reaction to Abram’s first internet project that he announced in November.

Last year Abrams announced he was launching a “global strategy firm” that would employ thousands of working journalist, bloggers, authors and recently laid off journalists to consult with corporations who were interested in forming new media strategies. While media professionals did sign up in droves, some questioned the ethical implications of such a position.

“I am always trying to find vehicles for my community of experts,” said Abrams. “If and when I create an additional web property of and about the media, the editorial side of it will be entirely separate and distinct from Abrams Research, the business.”

More information about the site and prospective salary ranges after the jump.

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