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Posts Tagged ‘Arik Hanson’

For PR, Social Media Is No Longer Just A ‘Shiny New Toy’

2011 will be the year that PR pros have to get serious about social media, writes Ari Adler at

It will be the year that PR pros are expected to deal with social media metrics rather than just using Twitter and Facebook.

“You can’t simply report the data anymore; you need to be able to dig into it, understand it and translate it for the client or organization,” Arik Hanson, principal of ACH Communications in Minneapolis, told Adler. Plus, as other PR pros pointed out, social media numbers may be plateauing—”Fans and followers are becoming harder to find, and online social spaces are developing more niches,” communications coordinator Angela Minicuci told Adler.

Which means that much harder of a hustle to get those fan numbers up.

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Help A PR Pro Out Day Is Coming


flickr: Hamed Saber

Are you a public relations professional in need of a new gig?

Arik Hanson and Valerie Simon have put together a one-day virtual event that can help.

Help A PR Pro Out Day (“An obvious play on HARO,” the organizers say, with a big tip o’ the hat to Peter Shankman) will be Feb. 19, from 11-3 EST. Bloggers, PR pros, and agency leaders will all “donate their time and talents to help fellow PR pros connect with employers.”

What does this mean, exactly? A couple “market champions” across the country will be trying to connect jobseekers with open positions. And since its free for everyone, employers don’t have to pay job boards or hire a recruiter.

You can follow the madness as Feb. 19 grows closer at or at hashtag #HAPPO.