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Posts Tagged ‘Erik Proulx’

Probably Coulda Seen This Coming: PFTA Founder Not So Big On Advertising Anymore

This should not come as any surprise for regular followers of Erik Proulx‘s work, but the man behind Please Feed The Animals is moving in a new direction.

Put simply, he’s sick of advertising.

“While early on, I wrote often about the state of the industry and how fucked up it is, lately I find myself not caring. I simply no longer give a shit about who’s doing what for what agency. I do care deeply about my friends’ successes and frustrations. But the business itself is a barely-audible ping on my sonar.”

Proulx’s “Lemonade,” the documentary about other laid-off advertising pros getting out of the biz, was pretty successful—enough that he can make a new film, Lemonade: Detroit, and a series of short branded documentaries for Dell.

“I’m still tinkering with who I am,” he says. “Right now, today, I am a film director. And that’s a full-time commitment.”

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PFTA Creator’s Wife Just Waltzes Into WGBH And Gets A Job

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flickr: DSmous

This is an incredible job-searching success story that we just had to share: Please Feed The Animals is a blog for unemployed Mad men (and women) by copywriter Erik Proulx. His wife Kathryn wrote about how she got the job she wanted after bouncing from job to job after college.

I talked to Erik about it and he asked,”Well, what do you like?” I answered, “I love documentaries and public television.” He responded, “So, go work for WGBH.” I was like…..”Oh sure, just march in with no TV experience, no education in film making, and say, hi I want a job.” Erik said. “Yep.”

And, as I kept shooting down all of his reasons to do it, he kept shooting down all of my reasons not to do it. What the hell was Erik thinking? People just don’t do that. I don’t do that. I had been programmed to avoid risk. And, in an act of “I told you so,” I sent my resume to WGBH.

My cover letter basically said that I was looking for a career change, had no television experience, but strongly believed in public television programming. I got a call two days later. After three interviews, I was hired.

Wow, really?

Love it. “What’s the worst that can happen?” is a great attitude for any jobseeker.

Life After Layoffs: Lemonade


Laid off copywriter Erik Proulx made, ugh, lemons into lemonade with this documentary film about ad folks whose lives changed for the better after (involuntarily) leaving the industry.

In the trailer, meet an ad guy turned painter, another who became a coffee roaster, and another who became a woman. (Yes. More power to you.)

Our friends at AgencySpy tell us that the premiere will be all-digital, but no word yet on exactly when that’ll be.