TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

Posts Tagged ‘ESPN’

Tips on Scoring an Internship in Sports PR

sports-PR_article

Sports PR is a specialized field. But it can be a highly lucrative if you’re interested in combining a love of sports and communications. In a competitive job market, scoring a coveted internship can help you stand out from the crowd and is a critical first step in launching a successful career.

In the next round of Mediabistro’s Profit From Your Passion series, we asked three PR veterans to break down the steps of how to nab an internship, how to make the most of it once you’re inside the door and how to turn this into a full-time position. One of the most important steps is choosing the best internship for you:

Nearly everyone would love to intern at ESPN, but sometimes students have to be creative in locating their ideal opportunity; the biggest names aren’t necessarily the best. [Arthur Triche, former vice president of media relations for the Atlanta Falcons] says, “You might have to take a position with a company that wouldn’t necessarily be your first choice in order to get your foot in the door.”

“Getting quality work experience with a smaller company can be just as beneficial for some,” adds [Mike Soltys, senior vice president of communications at ESPN], who has heard “lots of stories about people going to high-profile internships that don’t serve them well beyond perhaps getting a good name on their resume and making some contacts.”

To hear more on this topic, including essential tips on prepping for your interview, read: How to Score an Internship and Launch a Career in Sports PR. 

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course Freelancing 101

Manage a top-notch freelancing career in our online boot camp, Freelancing 101! Starting August 18, freelancing experts will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your own schedule and managing clients.  Register now!

The post Featured Post appeared first on MBToolBox.

ESPN Now Allowing Staffers to Wear Hoodies on Twitter

On Friday, according to Journal-isms, ESPN banned employees from posting photos of themselves wearing hoodies as an act of support for Trayvon Martin, the teenager whose murder has received national media attention.

“We completely understand the strong feelings involved,” ESPN spokesman Josh Krulewitz originally told Journal-isms. “Our decision is in keeping with our long-standing policy for ESPN content [PDF]. There are other avenues for our people to represent issues outside of sports beyond ESPN Twitter feeds.”

On Sunday, however, ESPN reversed its ban, reports Journal-isms. ”It’s a tragic situation that has led to much thoughtful discussion throughout the company,” Krulewitz told Journal-isms via email. “As a result, in this circumstance, we have decided to allow this particular expression of human sympathy.”

Even the most comprehensive social media policies can’t account for the real world.

Old Media Finds Success With New Media

Adam-Carolla-Top-Gear-USA-2.jpg
Adam Carolla, you remember him from the 90s hit Loveline, right? How about The Man Show? Yeah, you know him (sort of)! In fact, that maybe his new media cache; everyone knows him, sort of.

Well CBS certainly had high hopes for him two years ago when they gave him his own radio show, The Adam Carolla Show, which was nationally syndicated to 11 markets. Their greatest hope was that he would replace NBC rival Howard Stern, who left his own national radio show in 2006 to join satellite radio station Sirius XM Radio.

Unfortunately the show did not quite work out for Adam and February 20th, his last show aired. Since then Carolla has started a new, self funded venture that&#151 while is does not currently command the same audience he once had on his radio show&#151boasts some of the most stellar ratings in the history of the medium. Carolla’s podcast&#151an hour long, rambling interview that MediaMemo calls “laugh out loud”&#151already has 400,000 subscribers. To put this into perspective, the only shows that rival his download numbers are from big media companies such as NPR, Time Warner’s HBO and Discovery Communications. Carolla’s on the other hand are all produced independently with the help of his assistant. The show costs an estimated $3,000 a month to produce&#151most of the cost is from bandwidth bills&#151but his actual revenue from the show is currently zero.

Why? It’s probably not what you think. Find out more after the jump

Read more