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Posts Tagged ‘Joe Strupp’

Job Title Mashup: Columnist & ‘Marketing Pest’


The New Jersey Star-Ledger is asking its employees for marketing ideas.

That’s not a revolutionary idea. What’s a bit strange is that the paper has asked columnist Kathleen O’Brien to take on the duties of “marketing pest,” reports Joe Strupp at Media Matters.

O’Brien e-mailed staffers on Friday, saying in part:

“As you may have heard, a new duty has been added to my job description: “marketing pest.”
I’m to pester everyone to come up with ways we can signal our continued journalistic vitality and importance, then keep pestering to make sure we pull the trigger on those ideas.
I’d love to hear your thoughts on what we should be saying and how we should say it. Big ideas, little ideas, bring ‘em on.”

Is this clever or too much of a chimera to work?

Photo: miss_millions

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American Spectator Blames Liberals For $26,000 Shortfall

The American Spectator is asking for $26,000 in donations to cover a shortfall due to increased printing costs, Joe Strupp at Media Matters reports.

The letter states that the money is needed “to fill the $26,000 shortfall created by the perverse incentives of the liberal agenda.”

“An American Spectator development director confirmed to Media Matters that the donation request was genuine, but also could not explain the link to liberal policies,” Strupp adds.

The letter also mentions that donors are mailed less paper, so “monthly donors CUT DOWN PAPER COSTS.” Er…yeah.

A Web-Only Success Story…Sort Of

christian-science-monitor.jpgWhat happens when a newspaper goes online-only? The Christian Science Monitor, which stopped its daily print edition March 25, 2009, says lots of good things.

Traffic is up by more than 60%, revenue for the daily e-mail newsletter is up, and they are on budget, editor John Yemma told Joe Strupp at Media Matters.

But, there’s always a but.

First: The CSM is not truly a Web-only operation: the organization is putting out a weekly print edition (which has seen 79% circulation growth since its launch).

Second: online ad revenues are about half what they were projected to be. The company forecasted 12 months of online revs would total $870,000, but in actuality it’s only brought in $490,000.

Third: The First Church of Christ, Scientist, is pumping $20 million a year into the paper, or nearly five times what the paper could generate on its own.

The paper also extended a buyout offer to its 85 editorial employees, and four accepted.

But (again, always a but)–there’s still 81 newsmen and women working at this paper, which is a heck of a lot more than the number of people at any other online-only outfit we can think of.

E&P Vets Find New Jobs

Allow us to let out a “hooray!” for Editor & Publisher veteran editors Joe Strupp and Greg Mitchell, who were laid off when the magazine was bought by boating magazine publisher Duncan McIntosh Co. Both Strupp and Mitchell have landed new gigs–Strupp starts at left-leaning Media Matters today, according to Politico, launching a new blog for the organization; Mitchell tweeted that he’ll have an announcement “within 2 weeks.”

As soon as this new blog launches, consider yourself followed, Strupp.

Ousted E&P Editor: ‘Might Have Just Been A Glitch’

editor and publisher coverEditor & Publisher editor Greg Mitchell didn’t know the venerable trade magazine had been sold until stories began appearing on the site last Thursday. In fact, he was so surprised by that that he initally thought it was a glitch. He didn’t know he wasn’t being asked to continue with the magazine until later.

Writing at The Huffington Post, Mitchell explains how it all went down—without him:

It was a bit puzzling last Thursday afternoon when a Twitter feed indicated that new stories were going up on E&P’s shuttered web site. It didn’t take long for my email box at home to start filling up with media queries — was it true E&P was back in business? Congrats and all that. I told them: damned if I know. Might have just been a glitch. It was impossible that a sale could have gone through without me knowing about it. But the stories kept going up.

Finally, about three hours later, I got a call at home from Duncan McIntosh, the publisher of Boating World and FishRap News and front-runner for the takeover, who confirmed that the contracts for the sale had been signed but unfortunately I would not be part of the re-launch.

McIntosh, Mitchell said, had previously told him three times that Mitchell’d be part of the new mag. And Folio reported that McIntosh called the editorial direction of the mag “right on course.”

For more sordid details, read the original post: all we can say is that it’s incredibly sad when a publication loses a third of its reporting staff and when it loses two journalists as respected and talented as Mitchell and Joe Strupp.

E&P Update: Mitchell And Strupp Both Out At Venerable Publication

editor and publisher coverForbes reports that both Greg Mitchell and Joe Strupp will not be continuing at Editor & Publisher under its new owners.

“The move left E&P fans in shock,” wrote Forbes. “Mitchell and Strupp are the twin engines of some of E&P’s best editorial work, notably its award-winning coverage of the Iraq war…Mitchell says the motivation can’t be financial–neither he nor Strupp draw big salaries.”

Mitchell posted on E&P In Exile yesterday:

I am out as editor after eight years, and the great Joe Strupp as senior editor (after 1,976 scoops in 12 years). … Strupp and I may carry on here in some form but you should go to my personal blog here. Strupp can be reached at one of his many blogs here. Thanks.

UPDATE: Thanks for more than a thousand messages of outrage and support via Twitter and emails so far.

This move leaves just four editorial staff at the magazine.