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Posts Tagged ‘Kim Kardashian’

Jonathan Murray Tells How To Get a Reality TV Job

As creator of The Real World and Road Rules and producer of Keeping Up With The Kardashians and Project Runway, Jonathan Murray gets asked one question an awful lot:

How do I get a job in reality TV?

In mediabistro.com’s latest So What Do You Do? interview, Murray said it’s all about getting that first gig — any gig — in the business.

“I think we hire 20 to 30 young people each year to start out as PAs and loggers and all these different entry-level jobs. And I always tell them that you really need to work in it to understand it. Get a good liberal arts education,” he explained. “I’m always looking for people who think well, who are curious, who can write well, who are well-read, who understand story, and then we can teach them most of the rest of the stuff as a company.”

Murray also discussed how he was able to get MTV to take a chance on the genre and whether Kim Kardashian‘s 72-day marriage was really a sham for the cameras. Read the full interview.

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Is There Such Thing As A Twitter Influencer?

Earlier this year we wrote, somewhat seriously, about people like Kim Kardashian getting paid thousands of dollars to tweet about advertisers’ products.

According to a Yahoo! research scientist, that money might be better spent elsewhere.

Which means if you were thinking about leveraging your millions of followers for personal gain, maybe rethink that strategy.

Researcher Duncan Watts found that targeting a lot of smaller Twitter users with far fewer followers would yield a “much, much higher ROI,” Jeff Jarvis writes.

And of course, the smaller the fish, the less it costs to reach them. There is probably some point, far after the $10,000 for Kim Kardashian, not so far after bloggers earning 74 cents per click, that your value as a conduit for information/ads becomes zero.

If marketers do decide to target thousands of people with just a small circle of friends, you can cross “twitter spokesperson” off your list of possible job descriptions. Jarvis does note, though, that Watts found that a combination of mass marketing and long-tail (Kim Kardashian and you) is effective.

Pay-For-Tweet’s A Reality, Sort Of: One Blogger’s Made Four Figures

twitter-logo.pngWe can’t all be Kim Kardashian, but it seems like sponsored Tweets are actually a good way to bring in a bit of income on the side, the San Francisco Chronicle reports.

Celebrities with follower levels in the millions are the ones reaping most of the benefits of sponsored Tweets, wherein an advertiser or broker pays a Twitterer to write a message promoting a product or service (supposed to be marked with the #ad hashtag, too). But tech blogger Chris Pirillo, the Chronicle reports, earns 74 cents per click on the sponsored Tweets he sends out. He says he’s earned about “four figures” in pay-per Tweet income. “That helped get me through Christmas,” Pirillo told the Chronicle.

It’s not a huge amount, sure, but we’re betting that Pirillo’s getting a better per-click rate than Adsense. And it could be a nice side stream of income for anyone who’s a Zen master of the 140-character ad.

Is Getty Splitting Sales Of ‘Editorial’ Images With Celeb Subjects?

A blogger at Photo Business Forum noticed something strange about some Getty Images photo credits on pictures featuring Kim Kardashian.

These are not portraits, but paparazzi-style “look, I captured this famous celebrity on her way to the mall/gas station/dinner” or whatever.

Instead of saying “Frazer Harrison/WireImage” the credit reads “Frazer Harrison/KA/WireImage,” which blogger John Harrington thought was odd.

Until you realize that “KA” could easily stand for the first two letters in Kim’s last name.

Photos of Kim’s sister Kourtney that have surfaced on Getty have a different two-letter code, KK, which appears, interestingly enough, in both unposed shots of Kourtney and a portrait session of her—taken by the same photographer on the same day.

A photo editor friend of ours assures us that if the initials were just meant to tag the photo with the celeb’s name, they wouldn’t have put them in the photo credit, because Getty has other means to tag names. He also tells us that Getty typically lists all parties getting a cut in the credit line (hence the “Frazer Harrison/WireImage” line to begin with, because both the wire and the photog would get a percentage of the image’s sale).

So is Getty sneakily splitting photo revenue with celebs and passing the shots off as editorial?

(On the other hand, most of the photos of Kourtney shopping are so obviously posed we’re not sure they’d fool anyone.)

Harrington:

When a photographer starts a fire, and then, oh, just happens to be first on the scene to make great photos, that’s called a crime. However, when a celebrity says something like ‘I’ll tell you where I will be so you can photograph me but you have to share all the money you get from the photos with me’, and then does not disclose this arrangement in the course of their “reporting”, that’s bad ethics.

Is this phenomenon new? No. Do other celebrity photo organizations do it, sadly, yes. The key is to disclose these things and be up front about them. You might suggest that this isn’t “photojournalism” so who cares? Well, when the subject is a politician (like the many Congressmen) or a businessman (like Maddoff) who is marched in and out of courtrooms and photographed on the streets, we call that photojournalism, but then when a celebrity is photographed on the street, it’s not the same?

We’re sure that Getty’s just trying to stay afloat in this economy, just like everyone else, but how do you feel about this?