We’ve seen this time and time again. Two candidates with similar resumes start interviewing and aside from the fact they both probably got noticed since they got their foot in the door through a referral, the main reason why one got hired over the other is simple.

Their likability.

According to Rohit Bhargava, author of Likeonomics, being more believable and consequently, more likable are the keys to standing out.

As per an interview with AOL Jobs, he explained,

“People are easily manipulated by marketing messages and they know it, so they have less trust in organizations. The keenest examples are the political ads we’re now seeing. The other reason is that technological advances have greatly reduced the number of face-to-face interactions people have today compared to, say, 50 years ago. Many of us have forgotten the importance of personal connections in decision-making, and why we believe certain people and don’t believe others.” Read more