Women still only make up a tiny fraction of the total number of CEOs, so what does it take to reach that executive level?

“I actually think it’s a lot easier to do than people realize, but it’s about making choices,” trendspotter Marian Salzman, CEO of Euro RSCG Worldwide PR North America, said in mediabistro.com’s So What Do You Do? interview.

“And I think men tend to be more prepared to make the choices. You have to choose to delay your family plans well into your 30′s. You have to be prepared to live on at least three continents early in your career. And that means that someone’s career is going to come first, and someone’s career is going to have to come second… And I think if you’re going to be comfortable with that, that’s fine.”

For more on how Salzman jumped from advertising to PR and why she doesn’t believe in physical offices, read the full interview.