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Posts Tagged ‘Michael Roberts’

Denver Post’s First Audited Month Is Pretty Good; Keeping Those Numbers Up Will Be ‘Nothing Short Of A Miracle’

denver post front page showing demise of rocky mountain newsAfter the Rocky Mountain News closed in late February, the Denver Post started sending its papers to RMN subscribers who found themselves without a paper. Dean Singleton, CEO of Post parent company MediaNews Group, said it was the Post’s goal to keep 80% of the new subscribers.

The latest ABC audit shows that, for the first month at least, the Denver Post was able to hang on to 82.6 percent of those subscribers.

The Audit Bureau of Circulations report covers only Feb 28 through March 31, or a little over one month.

Michael Roberts at Westword notes that it’s “too early for a victory parade…This drop-off occurred in just 32 days, and circulation at major-metro dailies across the country continues to slide. Moreover, the remaining margin is mighty small. The next major ABC audit takes place six months from now, and if the Post remains above Singleton’s 80 percent threshold on both weekdays and Sundays in that survey as well, it’ll be nothing short of a miracle.”

Besides, though it may seem great to say that more than 80 percent of the Rocky subscribers are sticking with the Post, isn’t it more fair to say that more than 80 percent just haven’t bothered to cancel? When 18 percent of your subscribers cancel in a month, that’s actually pretty hardcore.

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Ex-Rocky Staffers And Investors Split Over InDenverTimes Disagreements

What a difference a week makes: Exactly one week after implying that InDenverTimes would go forward regardless of meeting its subscriber goal, the investors backing the nascent online news venture have withdrawn their support, citing concerns with several aspects of the business.

The employees want to find new investors, business writer David Milstead told the Denver Post.

“The revenue picture is very unclear, and the potential for losses is sizable,” he said.

The investors were uncomfortable with multiple aspects of the business, including the size of the newsroom.

InDenverTimes would have been staffed by thirty former Rocky Mountain News employees. The ex-RMN staffers had been working without pay on InDenverTimes since the site was announced March 17. Investor Kevin Preblud initially claimed the site would need 50,000 paying subscribers by today to get InDenverTimes running; last week he told Denver Westword’s Michael Roberts that “the subscriber number is ultimately not going to dictate the April 23rd go or no-go discussion,” calling the possibility that the site could be killed today “remote.”

The official announcement will be made in a statement to be issued later today, Milstead told the Post.