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Posts Tagged ‘National Public Radio’

NPR Calls Social Media a ‘Great Equalizer’ Regarding Recruiting

If you ever wondered if some companies use Twitter to recruit, if this post is any indication, National Public Radio has found tremendous success with social media.

According to a piece published by The Washington Post, NPR decided to mention a new job posting on Twitter and Twitter alone.  Although the deadline to receive applications was merely one week away, the tweet resulted in 132 re-tweets and 140 applications. As a result, NPR hired 15 interns.

In fact, Lars Schmidt, the senior director of talent acquisition and innovation indicated social media is “a great equalizer” when companies compete for talent. Read more
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Job Title To Watch: Digital Correspondent

Being a blogger forces you to be a multi-tasker. If you’re good at what you do, you not only write, but edit, photograph and sometimes even act as videographer and editor, all to create an engaging blog post. So how can you parlay that into a career?

Today the American Journalism Review has a story on Mara Schiavocampo, NBC‘s first digital correspondent. In April of 2006, Schiavocampo left her job as a television news anchor at New York City’s WRNN. Sensing a disconnect between the way news is/was produced and the way new audiences were demanding to receive it, she boarded a plane to Jordan and set out to carve out a niche for herself as the first international digital correspondent.

Combing video, photographs and blogs to tell a more complete story, Schiavocampo used peoples’ desire for increased media transparency and audience interaction to create reports that went beyond sound bites from an interview.

Find out how Schiavocampo eventually secured an official job with NBC and what it takes to become an international digital correspondent after the jump.

Read more

NPR Doesn’t Need Your Newspapers

npr_logo.jpgIf there were any institution that would be likely to invest in print media while all others are turning their backs on it, you would think it would be National Public Radio. Yes well, you would be wrong. In a memo, reprinted by Romenesko, NPR’s Director of Morning Programming, Ellen McDonnell, states the following:

As of April 1 NPR is canceling all newspaper subscriptions. We are making some arrangements to get the Wall Street Journal either on line or hard copy. You have until tomorrow to appeal this if there is a solid reason why you should be exempt. This is a cost saving measure company wide.

Can we really blame NPR? It is estimated that NPR’s newspaper subscriptions costs the group $100,000 a year. NPR is a business in turmoil just like every other media outlet. As Connecticut Public Broadcast reports, last year NPR was forced to lay off seven percent of its staff and, in this time of recession, the radio station is going into its March fundraising needing to $225,000 just to pay their bills for the year. This doesn’t bode well for the news station as fundraising has been down this year due to the lack of philanthropic support from corporations and the economic downturn affecting most peoples’ personal finances.

According to a release from NPR the staff will still have access to the NPR research library which houses more than eighty print magazines and journals as well as print copies of New York Times, USA Today and Wall Street Journal. Sure news isn’t free, but should we fault NPR for attempting to cut costs like every other media industry right now?