Millennials will transform workplaces according to a new study by MTV entitled, “No Collar Workers,” that took an in-depth look at the career perspectives of this often misunderstood generation. The study was conducted online in January 2012 and polled 509 Millennials.
Nick Shore, senior vice president of strategic insights and research at MTV, wrote a piece about the study for MediaPost, reminding us that “around 10,000 millennials turn 21 every day in America right now, and by some estimates there are already 40 million millennials in the workforce.” According to Shore, at the core of the Millennial employee is, “the quest for meaningful work that makes a difference.” This fundamental need manifests itself in ways that differ from Baby Boomers and GenX.
What could be misinterpreted as “self importance” is a deeper sense of having many new ideas and wanting to contribute, as well as a desire to have their tech skills and savvy tapped by senior managers.
What could be misinterpreted as “career pickiness” is an expression of a need to connect deeply with the work…
More specifically, the study found that:
88% of Millennials want their coworkers to be their friends
89% of Millennials want their workplace to be social and fun (compared to only 60% of Boomers)