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Posts Tagged ‘Personal Branding’

Author of ‘Show Your Work’ Shares Three Secrets to Success

megaphoneWant to get noticed? Seriously, who doesn’t, right?

Austin Kleon, the author of Show Your Work, shared some tips to getting noticed in Metro newspapers.

For starters, he suggests sharing something small every day. Be useful to other people.

He reveals to the newspaper:

“Some of the writers I follow [online] share their favorite sentence that they read every day. Or an artist will just share a page from their sketchbook. Little bits and pieces you can share every day that kind of put yourself out there and keep people up to date with what you’re doing. It’s kind of like if a filmmaker will share the DVD extras – the deleted scenes and the directors commentaries – while they were still making the movie.” Read more

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Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

Three Ways to Create a Memorable LinkedIn Headline

linkedinIf you want to stand out among a sea of other similar professionals on LinkedIn, listen up. This post on Top Dog Social Media outlines several click worthy ideas.

1. Identify what you offer and what makes you stellar. Here’s an example from the piece: “Personally generated over three million in client revenue helping clients reach their marketing goals in the past 18 months.”

Ask yourself if someone perusing your profile is able to quickly identify what you offer? Do a search on LinkedIn using keywords to see how you stack up against your competition. Feel free to tweak your headline to see if there’s a spike in the number of hits your profile gets. Read more

Top Journalism Conferences for Students & Educators to Attend in 2014

mikeIn case you’re looking to ramp up that Rolodex (sidebar: does anyone really use a traditional one anymore?), look no further.

Dan Reimold of College Media Matters compiled a list of “the most indispensable, regional, national and international conferences in 2014 for individuals practicing, teaching, advising and studying journalism.” Read more

Three Keys to Starting a Side Gig While Working Full-Time

happy signWho wants to make more money and brand yourself separately from your day job? The question is more like who doesn’t want to do that, right?

According to a post on Forbes, there are a few key ways to effectively start your passion project on the side.  Whether you’re looking for happiness and satisfaction or extra cash rolling in or all of the above, it’s all good.

Per the post, Kimberly Palmer, author of The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life, dished three important tips. Read more

Four Tips to Stand Out at Online Job Fairs

at signYou know the drill as you prep for a job fair. Look the part, dress the part, act the part.

When you’re preparing for an online job fair though the same rules don’t always apply. Yes, you need to be articulate and present yourself in the best light but when you’re not exactly sporting a suit and able to read body language, other cues take front seat.

Per our friends at Brazen Careerist, there are a few pointers to keep in mind… Read more

News Anchor Publicly Announces Resignation in ‘#Xmas Jammies’ Video

If you’re among the 12 million YouTube viewers of the hilarious tongue-in-cheek Christmas card video by the Holderness family of Raleigh, you’re not alone. This spoof on traditional holiday cards mentioned that Penn Holderness will resign from his role as local news anchor.

In the video his wife rapped, “The biggest thing is what happens next — as of next month, he’s stepping off the anchor desk. It’s the biggest decision of his life, he’s going to step off the desk and come work with his wife!”

All we can say is bravo for their ingenuity and not-so-shameless plug of their next venture, a video production company called The Green Room.

And on that note, happy holidays to all and to all a good night.

Three Tips to Standing Out at Holiday Parties

partyThere’s a certain buzz in the air this time of year, don’t you agree?

Especially here in New York City, just walking in office building lobbies and hearing exciting chatter, there’s no denying holiday parties are in full effect.

Yes, it’s time to celebrate accomplishments from the previous 12 months but it’s also time to make the most out of robust opportunities to make unforgettable impressions!

What’s better than showcasing your executive presence than mingling with leadership in a festive atmosphere? Here are three tips to standing out and making yourself known as a holiday soiree.

1. Dress to impress. Selena Soo, publicity strategist, explains, “It only takes seven seconds to make a first impression on someone. Holiday parties are a chance to use those seven seconds to your advantage by dressing to impress.” Read more

How to Get Employers to Create a Job for You

job-interviewThis piece on AOL Jobs made our head turns in a very good way. After all, job seekers often search for jobs that are out there but why not flip it upside down and show your worth and value so a company can create a position for you? Genius, right? Even better if you’re internal because you can already show off your dazzling skills to your current employer for them to find a fit for you somewhere else.

Yes, we know this is a little perfect worldish and we’re perfectly fine with being idealists! Think of it this way, as Miriam Salpeter points out in the piece, more companies are becoming freelance-focused on project-oriented work for temporary or long-term temporary solutions.

She writes, “It is very possible that you can market your skills to a decision-maker at a company who faces challenges in order to land a job that he or she will create just for you.” Read more

WaPo Columnist Michelle Singletary On Becoming a Brand

MichelleSingletary

Michelle Singletary has become one of the country’s leading personal finance gurus. She’s a multi-platform success story, and her Washington Post column “The Color of Money” is syndicated in over 100 newspapers around the country.

In the latest installment of Mediabistro’s So What Do You Do? Singletary talks about the declining newspaper industry, how she handles criticism and accidentally becoming a brand:

We know a multimedia platform is necessary for journalists and media personalities, but how has it helped you build your own brand?
Well, people keep telling me I’m a brand but I never thought of myself as one. I have a unique perspective on how to handle money so I want that platform because I want to get the information out. I’m a huge advocate of financial literacy. I want to bring something different to the table to help people understand how to deal with their money. It’s sort of like, people talk about Oprah and they say, “Oh, she’s this great media mogul.” But when you think about it, while she definitely is a skilled media person, she got where she is because she had a passion to talk to everyday women. The fame and the fortune followed that mission.

To hear more advice from Singletary, read: So What Do You Do, Michelle Singletary, WaPo Columnist and Finance Guru?

– Aneya Fernando

Four Personal Branding Tips for Introverts

introvert at workWe haven’t had the chance to read Quiet: The Power of Introverts in a World That Can’t Stop Talking but have heard good things in understanding the world of introverts. (We admit, we’re extroverts here at MediaJobsDaily so we have no problem working a room or picking up the phone and inviting a new contact out for lunch.)

That said, according to this post on Harvard Business Review, there are a few key pointers for introverts as it relates to building a network and establishing your own brand.

1. Leverage social media. For introverts who thrive on quiet contemplation, this platform can give you the opportunity to demonstrate thought leadership and exchange in virtual dialogue on your own time.

The piece pointed out, “Indeed while extroverts desperate for their next fix are trading business cards at cocktail parties, you can build a global brand on the strength of your ideas.” Read more

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