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Posts Tagged ‘Personal Branding’

Three Ways to Make the Most Out of Informational Interviews

handshake2If you’re looking for a job right now and discovering some downtime or scarcity with online job postings you want to pursue, you’re not alone.

There are a few ways to make the most of the summer by being productive in other ways. One of the most effective ways other than boosting your personal brand online and offline involves conducting informational interviews.

Sure, it’s peak vacation season but chances are between now and Labor Day you’ll be able to have a handful of meaningful conversations that can lead to new contacts and potential opportunities in the fall.

1. Do your research. So, let’s say you’ve landed a coffee meeting with someone at your ideal potential employer. Even if they don’t have any job openings right now, assume they’ll have one in the near future. Research everything you can about the company and outline specific questions to ask. Read more

Mediabistro Course Freelancing 101

Manage a top-notch freelancing career in our online boot camp, Freelancing 101! Starting August 18, freelancing experts will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your own schedule and managing clients.  Register now!

The post Featured Post appeared first on MBToolBox.

Professor Gets Fired for Beer Commercial Appearance

moustacheThe following tale is a not-so-gentle reminder as to how your personal pursuits can impact your professional ones.

Meet Dr. Paul Roof. The associate professor of sociology at Charleston Southern University is now a former associate professor of the Christian-affiliated school. He was fired, according to WCBD-TV, because his face and elaborate beard appeared on a beer can.

Roof’s long beard is apparently worn straight down but in competitions, he waxes and configures the beard into sculpture-like concoctions. He told the news station he was fired after his image was used on a beer can manufactured by Holy City Brewing. It sounds like this was news to him, too! Read more

Per Survey, Most Hiring Managers Say Colleges ‘Somewhat Prepare’ Students for Working World

successAccording to a new survey, The Multi-Generational Job Search, conducted by Millennial Branding and Beyond.com, the top three attributes companies are seeking are a positive attitude, communication skills and the ability to work as a team.

Soft skills, anyone? It just goes to show there’s an emphasis on being that enthusiastic team player who communicates well. Furthermore, based on their data, earning a college degree is important but not as important as an applicant’s personality.

There are the soft skills again. Is there an echo in here?

Maybe the focus on a candidate’s personality is actually a good thing since 73 percent of hiring managers felt colleges only “somewhat prepare” students for the working world. Their biggest challenge falls into the category of how job seekers present themselves. Many people from hiring teams reported candidates are “unprepared and said they have a “bad attitude” while interviewing.  Read more

Four Ways to Leverage Your Google+ Profile to Land a New Job

G+ logoAh, social media. Sure, we’re all on LinkedIn, Twitter and Facebook, but how about leaning on Google+ to self-promote and land your next job?

According to a piece on Brazen Careerist, there are several ways to create a solid Google+ profile in order to get your name out there. Consider this: Google+ is the second larges social network out there. Considering it has over 500 million members, it’s an untapped market if your profile isn’t ramped up. Plus, keep in mind that Google+ feeds Google, as pointed out in the piece. Where do most employers search for passive candidates? You guessed it: Google.

1. Complete the entire profile page. Susan Joyce writes in the piece, “Connect to your LinkedIn profile, Twitter account, blog, employer’s website or even your favorite posts on Brazen.” Read more

Media Powerhouses Dish Career Inspiration at 2014 Matrix Awards

NYWICI logoAs this week comes to a close, we can’t help but recall one of the highlights in Manhattan: The Matrix Awards.

MediaJobsDaily was front row and center (okay, more like table 8 near the stage but still…) at the Waldorf Astoria in midtown. Regardless, the annual Matrix Awards presented by New York Women in Communications did not disappoint!

After conducting red carpet interviews to be aired shortly, it was time to settle in for an afternoon of motivation and inspiration. Oh, did we mention Gloria Steinem was in the house? Along with hosts Kathie Lee Gifford and Hoda Kotb and notable names like Mary J. Blige, Queen Latifah and Cynthia McFadden, in true form the luncheon was full of memorable moments and of course, quotes.

One by one as each presenter and honoree gave their speech, there’s a common thread. Persistence, dedication, setbacks, risks and overall achievements. They all had to start somewhere, they all had to earn their first byline, their first rejection and get back up on their feet again. Look at Queen Latifah who’s now a talk show host and started her career in a male-dominated industry.

That’s why their stories have so much mojo and meaning — they all have a back story. You have a back story. We all do and that’s what makes us so vibrant, interesting and  resilient.

So, without further ado, let’s check out some of the quotes and then, of course, look at the list of winners… Read more

Author of ‘Show Your Work’ Shares Three Secrets to Success

megaphoneWant to get noticed? Seriously, who doesn’t, right?

Austin Kleon, the author of Show Your Work, shared some tips to getting noticed in Metro newspapers.

For starters, he suggests sharing something small every day. Be useful to other people.

He reveals to the newspaper:

“Some of the writers I follow [online] share their favorite sentence that they read every day. Or an artist will just share a page from their sketchbook. Little bits and pieces you can share every day that kind of put yourself out there and keep people up to date with what you’re doing. It’s kind of like if a filmmaker will share the DVD extras – the deleted scenes and the directors commentaries – while they were still making the movie.” Read more

Three Ways to Create a Memorable LinkedIn Headline

linkedinIf you want to stand out among a sea of other similar professionals on LinkedIn, listen up. This post on Top Dog Social Media outlines several click worthy ideas.

1. Identify what you offer and what makes you stellar. Here’s an example from the piece: “Personally generated over three million in client revenue helping clients reach their marketing goals in the past 18 months.”

Ask yourself if someone perusing your profile is able to quickly identify what you offer? Do a search on LinkedIn using keywords to see how you stack up against your competition. Feel free to tweak your headline to see if there’s a spike in the number of hits your profile gets. Read more

Top Journalism Conferences for Students & Educators to Attend in 2014

mikeIn case you’re looking to ramp up that Rolodex (sidebar: does anyone really use a traditional one anymore?), look no further.

Dan Reimold of College Media Matters compiled a list of “the most indispensable, regional, national and international conferences in 2014 for individuals practicing, teaching, advising and studying journalism.” Read more

Three Keys to Starting a Side Gig While Working Full-Time

happy signWho wants to make more money and brand yourself separately from your day job? The question is more like who doesn’t want to do that, right?

According to a post on Forbes, there are a few key ways to effectively start your passion project on the side.  Whether you’re looking for happiness and satisfaction or extra cash rolling in or all of the above, it’s all good.

Per the post, Kimberly Palmer, author of The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life, dished three important tips. Read more

Four Tips to Stand Out at Online Job Fairs

at signYou know the drill as you prep for a job fair. Look the part, dress the part, act the part.

When you’re preparing for an online job fair though the same rules don’t always apply. Yes, you need to be articulate and present yourself in the best light but when you’re not exactly sporting a suit and able to read body language, other cues take front seat.

Per our friends at Brazen Careerist, there are a few pointers to keep in mind… Read more

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