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Posts Tagged ‘Peter Kaplan’

Hearst Sees a Future in the Tablet While Patch Struggles in New Rochelle, Plus Other News of the Day

- Fresh off the announcement that Women’s Wear Daily will bring on New York Observer reporter John Koblin to cover media, Fairchild editorial director Peter Kaplan spoke with the Village Voice about the future of WWD. It sounds like they want to walk a fine line, heading into the future. “I think we have two readerships here: one of them is a deep industry, deep trade intelligencia that has been reading WWD for 100 years, and there’s another readership that John Fairchild stoked to a very very high level that’s the civillian readership that cares about media, and society, and style, aside from the one that cares about retail and fashion, and I hope we’ll be speaking to them as well.”

- It’s exciting day when you finally launch a new site, but for AOL Patch’s New Rochelle edition, it has brought on a total headache. The other local site in town has cried plagiarism as the Patch site reportedly lifted a photo from Talk of the Sound’s website. Talk of the Sound’s managing editor Robert Cox has asked for Patch editor Allison Esposito to take the photo down, and as far as I can tell, Esposito has. Of course, there’s also the small accusation that Esposito isn’t exactly the objective journalist Talk of the Sound had hoped for. That’s a bad first week.

- Nielson has added a new feature to its ratings repertoire, and it could provide some transparency to marketing campaign’s effectiveness. It’s cool if it’s true, but who knows if it will actually work. “This is a major step forward for both Nielsen and our industry,” said Nielsen’s president of media products Steve Hasker. “This new system will provide marketers with a better understanding of their ROI, and will give media companies a much needed tool to prove the value of their audiences.”

- Here’s another view of the future of media. Hearst’s CEO Frank Bennack says it’s all about tablets, and forget the paywalls. Mashable’s Lauren Indvik covered Bennack’s speech at the IAB Mixx Conference & Expo, writing, “Unlike Internet users, who have come to expect access to premium media content for free, users of devices like the iPad are being conditioned to pay for subscriptions and individual pieces of media content. Tablets also offer advertisers greater value beyond display advertising, such as in-app e-commerce integration. Eventually, Bennack said, Hearst will sell products directly on advertisers’ behalf, though it will ‘still very much be in the business of helping our advertisers sell their businesses.’”

Photo by enviziondotnet

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A Glut of Media Reporter Resignations

Ever want the opportunity to follow in a star’s footsteps? Well you might well soon get the chance as two large organizations lost media reporting studs (does that exist) today. Both AOL and New York Observer learned that their star reporters are stepping away for new projects elsewhere.

First, AOL, which learned that media reporter Jeff Bercovici will join the new blogging platform at Forbes. A huge loss for AOL, which has attempted in recent years to bring on high-profile journalists in an effort to legitimize its reporting.

The other media reporter deciding to call it quits at his old job is the Observer‘s John Koblin, who plans to join his old editor, Peter Kaplan, over at Women’s Wear Daily. He’ll be running the Memo Pad, which the Village Voice says has had “some bigger-ticket media industry reporters over the years.”

“The Observer was my first job out of school, and I’ve had the best time here,” said Koplin to the Village Voice. “WWD is a fantastic source for media coverage, and I can’t wait to join their team. Also! It’s gong to be a lot of fun to work in an office with Peter Kaplan again.”

It’s a good time to be a media reporter looking for that next gig. Get the resume ready.

Photo by timsnell

Moving On Over?

biz031a.jpgGuess what, no one was fired today! Rather should we say that no one at the New York Observer was fired today. Instead longtime editor in chief, Peter Kaplan, has decided to leave his post at the Observer. Though he says it’s to spend more time with his family, rumors are circulating that he’s heading over to Conde Nast to take over the role of executive editor at Conde Nast Traveler. Of course he told WWD it’s because he needed a life.

“Editing a weekly newspaper and a daily Web site is consuming enough so that if you want to think about abstract or new models, it becomes impossible.” Kaplan said. “I made up my mind that I wanted to see if I could squeeze out another act in my career.”

Of course WWD still needed a scoop to interest readers, so they mixed in some idle industry gossip. Some of those juicy bits include the following: Observer owner Jared Kushner maybe looking to get rid of the paper; Kaplan was unhappy with the direction of the paper&#151less long features and more of a push to break news online first&#151and was looking for an out. None of these rumors are verified by Kaplan though.

What we do know is that some editors had their salaries cut by five percent over the last couple of weeks and there have been layoffs in accounting and payroll departments recently, a source confirmed.

If Kaplan is moving from the Observer to Conde Nast Traveler, we’d like to think this is very good news. First it means that jobs are still available in the industry and second, industry veterans are landing on their feet. I say this is a yay for publishing all around!