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Posts Tagged ‘Pinterest’

Four Ways to Become a Social Media Influencer

fb logoIf you’re active on social media and want to know how to become an influencer, listen up.

According to serial entrepreneur Marc Fischman, there are several key factors to keep in mind. We connected with the CEO and co-founder of Hyperactivate to get the scoop and we figured he knows a thing or two about the topic since his company was named one of the top three social media start-ups last year by Entrepreneur.

1. Become an expert. That’s right, go ahead and master a topic so people trust your opinion! Fischman explains, “The idea here is to embrace your area of expertise so passionately, that your blog or twitter feed goes beyond just reporting news; it actually espouses opinions that you formulate and that people will seek out and evaluate.  Does this represent a commitment on your part? For sure.” Read more

Mediabistro Course Freelancing 101

Manage a top-notch freelancing career in our online boot camp, Freelancing 101! Starting August 18, freelancing experts will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your own schedule and managing clients.  Register now!

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Pinterest CEO Talks Balancing Work With Parenthood

Pinterest logoIt’s about time! We read a short piece in today’s Wall Street Journal mentioning Ben Silberman, Pinterest Inc. chief, and how he balances a busy work schedule along with being a dad.

This seems refreshing since we often read about women tackling this issue on a daily basis. It seems that men rarely get asked this question or they rarely talk about it so we tip our hats to the top executive’s ability to openly dish about a topic so many people struggle with daily. Read more

Should You Use Pinterest to Showcase Your Portfolio?

By now we all know how important it is to have a consistent and professional presence on LinkedIn and Facebook but with the rapid growth of Pinterest, experts are saying it’s important to build your portfolio there as well.

And by experts we mean recruiters! According to a recent post on ERE, Dr. John Sullivan writes, “Many users use it to show off their work, so recruiters can use it to spot great designers.”

Considering the site’s demographics lend themselves well to “targeting women or young people as recruiting prospects,” Dr. Sullivan mentions companies are getting on board on using Pinterest for recruiting. Since it’s such a visual platform, in particular graphic designers may bode well by pinning their own work to get noticed.

Plus, recruiters may start using it more frequently to post screen grabs of job announcements. Given his advice to fellow recruiters, it seems we should all lend an ear by what they’re doing, yes?

In the piece he wrote, “Make your pictures easy to find by including the most popular keywords and hashtags. You should also include QR codes and links to your careers page or your LinkedIn profile if you want to communicate directly with interesting prospects. And don’t forget the important benefit that your brand image will likely improve because you’re using this hot app.”