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Posts Tagged ‘Profit From Your Passion’

Tips on Scoring an Internship in Sports PR

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Sports PR is a specialized field. But it can be a highly lucrative if you’re interested in combining a love of sports and communications. In a competitive job market, scoring a coveted internship can help you stand out from the crowd and is a critical first step in launching a successful career.

In the next round of Mediabistro’s Profit From Your Passion series, we asked three PR veterans to break down the steps of how to nab an internship, how to make the most of it once you’re inside the door and how to turn this into a full-time position. One of the most important steps is choosing the best internship for you:

Nearly everyone would love to intern at ESPN, but sometimes students have to be creative in locating their ideal opportunity; the biggest names aren’t necessarily the best. [Arthur Triche, former vice president of media relations for the Atlanta Falcons] says, “You might have to take a position with a company that wouldn’t necessarily be your first choice in order to get your foot in the door.”

“Getting quality work experience with a smaller company can be just as beneficial for some,” adds [Mike Soltys, senior vice president of communications at ESPN], who has heard “lots of stories about people going to high-profile internships that don’t serve them well beyond perhaps getting a good name on their resume and making some contacts.”

To hear more on this topic, including essential tips on prepping for your interview, read: How to Score an Internship and Launch a Career in Sports PR. 

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course Freelancing 101

Manage a top-notch freelancing career in our online boot camp, Freelancing 101! Starting August 18, freelancing experts will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your own schedule and managing clients.  Register now!

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Joe Ruffolo, SVP of ABC News Digital, Offers His Best Career Advice

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For the next installment of Mediabistro’s Profit From Your Passion series, we talked to Joe Ruffolo, senior vice president of ABC News Digital. His job encompasses everything from overseeing ABC News online’s various mobile properties and live streams to the site’s social media presence.

In a recent mediabistrotv interview, Ruffolo shared his best career advice: “You have to do well at what you’re doing now, and what you’ve been given — especially when you’re just starting in this profession. And when I look at people even in grade school and high school and college, people who can shoot and edit and all the technology understanding that they have… I think [they] have an incredibly bright future.”

Check out the video below for more from Ruffolo, including an important lesson he learned as an intern.

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Director/Producer Mike Tollin Shares His Tips on Breaking Into the Industry

mike-tollin_articleMike Tollin credits his mentor, Berl Rotfeld, creator and producer of the syndicated TV series Greatest Sports Legends, with getting him involved in the sports-documentary business. And for the past 20 years, he and longtime production partner Brian Robbins, have directed and produced such hit shows as One Tree Hill and Smallville, and films like Varsity Blues.

In the fourth and final week of Mediabistro’s Profit From Your Passion series, we talked to Tollin about how he got his start in the entertainment industry, the difficulty of sustaining a show on network television and his advice for those just starting out:

You know, the classic mantra is ‘follow your heart,’ which may sound trite and overused, but it has a lot of merit. It’s a very competitive business. People think that there’s a lot of glamour, but to me, it’s a lot more grind than glamour. It’s hard to break through so you have to be prepared to hear a lot more ‘no’ than ‘yes.’ It’s important to believe in your own vision and to have a passion that ties to what you’re pursuing, because that’s hard and you’re going to need to persevere. And I don’t know how to do that unless you really, really genuinely care. I’m only a good salesman when I believe what’s coming out of my mouth.

To hear more from Tollin, including his latest projects on digital networks, read: So What Do You Do, Mike Tollin, Acclaimed TV/Film Director and Producer?

Jackie Stone, Marketer Extraordinaire, Shares her Advice for Newcomers

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Jackie Stone has been working in online media since 1995, when the Internet as we know it today was just a baby. At the time, Stone was an account supervisor for the Promotion Development Group and pioneered the first web-based marketing efforts for companies like Budweiser and Macy’s. Stone has also contributed her marketing talents to top digital companies, including AOL and About.com. These days she is the senior vice president of marketing for Spanfeller Media Group, which publishes The Daily Meal and The Active Times.

In the second week of Mediabistro’s Profit From Your Passion series, Stone offers advice to anyone looking to break into the ever-evolving world of marketing: “Ask a lot of questions. I feel a lot of people are scared [of that]. I asked a lot of questions in my career, and I think it got me to where I am.”

Check out the video below to learn about Stone’s innovative content strategies for The Daily Meal and the best career advice her dad ever gave her.

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