The show must go on, right? How’s this for an impeccable work ethic? After Brooke Graham, KUTV reporter passed out in Utah, she got right back up and continued to report.

She tweeted, “Apparently if you want your phone to ring constantly for 72 hours the best thing to do is pass out on live TV.”

Graham was conducting an interview about cross-country skiing and then passed out and fell backwards into the snow.

Per her blog, it sounds like this isn’t the first time this has happened. She wrote:

“A lot of people have expressed concern and well wishes and I really appreciate it. However, this is not the first time I have passed out cold. I am known to faint any time I am in high altitudes and get too cold (so does my twin sister Britt). So this week I plan to go get checked out by a doctor and get to the bottom of it.

In the meantime, we can all laugh at the craziness of the situation! I have laughed many times watching this video so don’t feel bad if it makes you giggle.

I could feel myself getting light headed and tried to warn the producer that I was sick. After I went down I sat up and had no idea how long I had been out but saw the camera pointed at my face and decided to keep on talking!”

Considering the YouTube clip has more than 100,000 viewers and growing, it’s certainly to be admired. Bravo, Ms. Graham! And here’s hoping for her own sake she doesn’t get assigned any stories to cover in high altitudes.