Did everyone see this piece from PBS Mediashift profiling four community editors from big, mainstream news outlets? It seems like only yesterday we were talking about community editors in the context of blog networks, startups, and other smaller outfits—not the NYT and NPR.
Highlights: “Complacency is the biggest danger, the biggest risk…The biggest challenge is raising awareness of these tools, and convincing people that they are worthwhile. … Let’s face it: being a newspaper reporter hasn’t really changed in a huge amount [over the last few decades]. You use a computer rather than a typewriter. So the change taking place right now is maybe harder to deal with if you’ve been doing that for a long time.”
“This job is also a public role, and I was unprepared for that. Some people were very kind and helpful and welcoming, but there was a group who were not. I had to figure out what my role is on Twitter because every broken link I sent out was seen as a crime.”
- Exclusive Interview With Maureen Sullivan, President of AOL.com & Lifestyle Brands
- NPR Issues Social Media Reminder to Employees on Election Day
- Schmoozers Can Save Their Jobs With Social Words Like 'Baseball'
- Joe Cross Shares Content Tips: 'If Your Content is Good, It Will Get Seen'