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Why Reading Fiction Is Good For Your Media Career

Book collection

Doesn’t matter whether you’re in PR, marketing, or journalism, if you write, it’s important to read fiction, not just business books.

According to PR/Marketing blog Spinsucks, there are a couple good reasons why:
.Reading stories can fine-tune your social skills by helping you better understand other human beings.
.Entering imagined worlds builds empathy and improves your ability to take another person’s point of view.
.A love affair with narrative may gradually alter your personality—in some cases, making you more open to new experiences and more socially aware.

In addition, reading fiction can improve your vocabulary, your writing voice, and make you aware of creative ways to play with language (not that you can’t get this from other books, but wordplay and experimentation are much more common in fiction than, say, the latest marketing book), and if you’re reading the latest book (Hunger Games? Girl With The Dragon Tattoo?) then you have something to talk about besides sports or reality TV.

Another good reason to read: if you want to work at Arment Dietrich, where the author of the post, Gini Dietrich, is CEO, you’ll be asked about it. “It makes sense for us to require our team read everything from news and blogs to fiction and poetry,” she writes. “And it’s one of the questions we ask during interviews. Hearing what kinds of books people read (is it Steven King or Ayn Rand?) tells us a lot about what kind of person they are and, better, what kind of writing they’ll be able to do for us.” So read up.

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