WSJ Moves Into Sports Coverage

The Wall Street Journal plans to assign reporters to cover sports teams, the New York Observer reports.

The paper has had a sports section for two years, but no game reports. It started when Rupert Murdoch told the paper to add sports scores. That eventually morphed into a daily sports section with “writing around the edges of a sport.”

But now, the WSJ has hired five people to cover the Mets, Yankees, Jets, Giants, and Knicks. These people will actually go to games.

They include: Jim Baumbach from Newsday, Mike Sielski of the Calkins Media newspaper chain, Aditi Kinkhabwala, Scott Cacciola, and Sophia Hollander.

The Observer added: “There are no—how do you say—instantly familiar, boldface names in that group.”

Ouch.

But with sports coverage being very expensive and a target for cost-cutting, any outfit that’s hiring is a positive, whatever the naysayers say.

Related: Fire The Sportswriters? Not If The Teams Have Anything To Say About It

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