TVNewser Jobs PRNewser Jobs AgencySpy Jobs SocialTimes Jobs

Ziff Davis Enterprise Sold To QuinStreet

Ziff Davis Enterprise, publisher of IT magazines Baseline, CIO Insight, eWeek and ChannelInsider, was sold Friday to lead-generation company QuinStreet, Folio: reports.

ZDE was created in 2007 when Ziff Davis Media sold its enterprise division. The remainder of Ziff Davis Media, publisher of PC Magazine, entered bankruptcy a year later. Presumably the enterprise half was also not doing so well, so the purchase was likely a steal.

“It was unclear whether there were layoffs associated with the acquisition, or what QuinStreet planned to do with ZDE’s media brands,” Folio: adds.

Quinstreet’s release says: “With a current estimated annual marketing spend of $8 billion in North America, of which $3 billion is spent online, B2B technology is an important area of opportunity and growth for QuinStreet.”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!