Ziff Davis Enterprise, publisher of IT magazines Baseline, CIO Insight, eWeek and ChannelInsider, was sold Friday to lead-generation company QuinStreet, Folio: reports.

ZDE was created in 2007 when Ziff Davis Media sold its enterprise division. The remainder of Ziff Davis Media, publisher of PC Magazine, entered bankruptcy a year later. Presumably the enterprise half was also not doing so well, so the purchase was likely a steal.

“It was unclear whether there were layoffs associated with the acquisition, or what QuinStreet planned to do with ZDE’s media brands,” Folio: adds.

Quinstreet’s release says: “With a current estimated annual marketing spend of $8 billion in North America, of which $3 billion is spent online, B2B technology is an important area of opportunity and growth for QuinStreet.”