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How To Pitch: UPTOWN

Reach affluent African-Americans with pieces on the finer things in life

By Andrea Williams - March 13, 2013
Circulation: 275,000
Frequency: Bimonthly
Special issues: The "Wedding and Travel Issue" (November)

Background: According to most media reports, the African-American community is in a state of utter crisis with rampant unemployment, black-on-black crime and too many single-parent households. While each is a legitimate concern, Brett Wright and Len Burnett knew that there is also a segment of the black population that is successful and thriving. In 2004, they created UPTOWN to celebrate that group.

Isoul Harris, UPTOWN's newest editor-in-chief acknowledges that much of the coverage is the same amongst all of the African-American monthlies, but he believes that UPTOWN has a uniquely stylish perspective. With a careful eye toward aesthetics, the book is beautiful enough to take up residence on readers' coffee tables -- right next to the illustrated history of Obama's first Presidential term.


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