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Background: Since its founding in 1991, The Improper Bostonian has become a Beantown staple for those who live, work and play in the city, particularly the most influential consumers (i.e. well-educated and affluent men and women in their 20s to 40s). A lifestyle magazine with an emphasis on the city's latest trends and happenings, The Improper Bostonian's irreverent tone and playful approach -- suggested in the publication's title -- to all things Boston set it apart from the competition. Available at over 700 restaurants, bars, health clubs, hotels, tourist centers, universities, convenience stores, offices, coffee shops and special events, the magazine covers a wide territory of highly populated areas within a 10-mile radius of the city.