This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit:

Back to Previous Page

 Mail    Print   Share Share

Revolving Door Newsletter: 07.14.09

Mag Ad Revenues Fall 21.2 Percent; Fires Its AOL Ad Sales Team

July 14, 2009
Magazine advertising revenue dropped 21.2 percent in the first half of 2009, while advertising pages fell 27.9 percent, according to the Publishers Information Bureau. Each of the top 12 ad categories lost ground on the previous year. If there is a bright spot, it's that revenue fell just 22 percent in the second quarter against 29.5 percent in the first. Could that be the light at the end of the tunnel? Major television networks are also struggling, with double-digit declines in viewership compared to last year. Despite a boost from the Michael Jackson coverage, the three weeks ending July 5th were the lowest-rated ...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

remember me
forgot your password?