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Media Jobs Monthly Newsletter

August 26, 2009
How niche is too niche? Even before the recession and the surge in response to job ads, many hiring and recruiting managers targeted their candidate sourcing by choosing niche sites like over general job boards.

Now, with the increase in viability of LinkedIn, Facebook and even Twitter, HR managers are turning to social networks -- often their own networks -- to source candidates. The benefits of targeted sourcing are clear, especially when a particular skill and experience set is critical to filling a position. And the trend will continue as startups angle to mash up the best of social media and traditional job boards with new tools and methods.

But is there a down side? There may be, as some see candidate pools becoming homogeneous and even discriminatory. Yet niche sites can also help add to diversity, as this review of two sites targeting moms re-entering the workforce suggests.

One of the core truths we know from our long-term niche job board expertise and our early experience with Twittering jobs here at is that the overall dynamic of job seeker behavior remains very consistent: Job seekers look at far more jobs than they apply to. The application rate for even the most popular job rarely surpasses 10 percent of the people who view the job. This suggests that the primary challenge in achieving diversity is to make a compelling case for it in the job description itself. It isn't enough to just say your company is an equal opportunity employer. Job descriptions should link to company Web pages that declare, tell, and show potential candidates that the company is serious about diversity.

Since the very same tools that are allowing recruiters to target sourcing are also allowing candidates to target their job search, you may never know who is looking at your company -- even before you've posted for an opening. Build it, and they will come.

Bill Conneely,
Director, Job Market

Sourcing Disappears as Applications Pile Up for Overwhelmed Recruiters (
With recruiting staffs running on fumes and vast numbers of workers applying for every open position, employers are cutting sourcing down to dangerously low levels.

Three Days, 20 Words, New Job (
Though words like "twesume" and "twinterview" might come across as a little, well, twee, job seekers are being hired through social media at the speed of the Internet -- one out-of-work PR guy got a job within a week through Twitter.

Paying It Forward: Bringing the "Moms" Back to the Workplace (Fistful of Talent)
Moms re-entering the workforce are a great market to tap into for your sourcing needs, but where do you find them? Kelly Dingee reviews two job boards aimed at mothers. "If I were an employer trying to diversify my workforce, I would definitely consider adding these two sites to my roster of resources," she writes.

Independent Contractor Issue Heats Up (HRE Online)
At least six states have recently enacted or are considering legislation to halt independent contractor misclassification, a possible byproduct of the recession as cash-strapped governments seek out new sources of funding. Using former employees as consultants and hiring outside salespeople are two potential minefields to look out for.

Are Recruiters Like Dodo Birds -- Soon To Be Extinct? (Fistful of Talent)
"Am I suggesting that being a successful recruiter/business owner is all about having a strong Internet presence and using social media?" No, but in response to one recruiter with no web site and only an email address, Jennifer McClure decides that adaption is better than extinction.

Socially Recruiting Generation Y (NWJobs)
Koda, a social recruiting site, lets Gen-Y workers show off their skills in a less traditional format, emphasizing life experiences, not just work history. The site is not a social "networking" destination, as users can't make friends with each other, but it does connect hiring companies with entry-level and mid-career pros.

What I Learned While Speaking At Mediabistro (Punk Rock HR)
Laurie Ruettimann, who spoke at the Mediabistro Career Circus, has some lessons for HR and internal recruiters after speaking to a room of jobless journos. One tip? "Workers know that work/life balance is crap. Don't try to sugar-coat a low offer by playing up your culture and your benefits. Just be honest about the offer."

Noooo! Don't Let This Recession End. Not Yet! (Fistful of Talent)
Less recruiting is a good thing? Sure! It means more time for process improvement, writes Jessica Lee. Other hidden benefits of the recession? Employees complain less, and those darned Millenials are getting a reality check.

Hiring Strategies Shift Toward Social Media (Mass High Tech)
Online job boards may be in the midst of a jobless recovery of their own: As the beginning of a turnaround appears to signal the return to hiring, recruiters and hiring managers say they're posting fewer and fewer jobs. Instead, they're headhunting at every level of the organization, using online social networks to spot and recruit candidates from temporary workers to executives.

--Compiled by Rachel Kaufman, editor,

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