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The school reached out to reporters on the media beat, including Reuters journalist Robert MacMillan and Slate.com's Jack Shafer. The embargo was set for the morning of Tuesday, Oct. 20, 2009, and both MacMillan and Shafer accepted. But on the Sunday night before the embargo was up, The New York Times' Web site published David Carr's weekly media column which outlined the report.
MacMillan was angry that he had been scooped. "I called the spokeswoman I had been working with, and she told me that someone else there got a call from David Carr who asked her if he could run a story about the report for his Monday column," he explained. "She said yes, but no one told me."
Shafer heard the same story. "I was told that David had asked, and if I had asked they would have lifted it for me. So why have an embargo? If they were going to lift it, why not tell everyone?"...