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So you've promoted your book on Twitter and created a Facebook fan page for it -- hasn't every author? While those methods would have made you a publishing trendsetter in 2007, blogs and social networks are the veritable GED of today's Internet marketing requirements, merely the status quo. To get your book to stand out, and more importantly, sell, you have to think about building buzz more creatively. From serialization to book trailers to imitating the Web itself in book form, some authors have shown that there are countless other ways to exploit the Web in the interest of promoting themselves and their work....
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