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|Back to Home > Content > Hey, How'd You Do That? > Hey, How'd You Build Passionate Bravo Fans Through Mobile Platforms, Aimee Viles?|
One of the companies taking the lead in building a better water cooler is Bravo, whose vice president of emerging media, Aimee Viles, will be speaking at Mediabistro's upcoming Think Mobile conference. The network started mobile fan clubs years ago, and in 2007, it launched a Top Chef game for mobile. Earlier this year, it partnered with Foursquare to enable fans to collect badges when they visit locations recommended by cast members from their reality shows. And last year, the network started hosting live "viewing parties" which enabled fans to interact -- via Twitter, Facebook, and mobile chat -- with cast members during the finales of the Real Housewives of New York and Top Chef. The events were so successful that they are now taking place weekly during the current season of RHNY.
Viles came to Bravo in 2008 from Portland, Ore.-based Ensequence, where, as director of creative services, she helped build interactive TV authoring solutions for the likes of NBC, MTV, and ESPN. Before that she was at UK-based Vodafone, where she worked on the mobile provider's Internet applications and strategies.
mediabistro.com caught up with Viles to ask her how Bravo is using social media to stoke viewers' passions for the network's shows and, ultimately, contribute to the bottom line....