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How To Pitch:

This unabashedly stylish site is all about modern men's luxury

By Andrea Williams - January 14, 2014
The information in this article is current and accurate.

Monthly Unique Visitors: 1 million
Updated: Daily

Background: If Giorgio Armani and Karl Lagerfeld procreated and spawned a website for well-dressed, uber-stylish men, the result would most certainly be And though the digital publication is established as a standalone outlet in its own right -- with more than 1 million unique visitors each month -- the site is still inherently committed to the editorial mission of its print counterpart, Details. "It's first and foremost a luxury, men's lifestyle magazine," says online director James Cury. "That luxury part is really important because we're not interested in bargains or sales; we're not interested in DIY. You're not going to see reviews or roundups of $300 suits. And we don't feel that we have to purposely try to be mainstream, or try to appeal to a wide swath of America. We can be cosmopolitan; we can be sophisticated. We assume a certain amount of savvy."


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