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Hey, How'd You Spin an Interactive Novel from the CSI Brand?

'I want to incorporate publishing, motion pictures and social communities into the ultra level of convergence in entertainment.'

By Jeff Rivera - November 16, 2010

Although eBooks were once thought of as just a passing fad, today there's nothing that has created more controversy and praise in book publishing. Even other industries are beginning to take notice of the format's possibilities, looking to it as an opportunity to expand their brands and profits.

One such visionary is CSI creator Anthony Zuiker. His latest book, Dark Prophecy: Level 26, is his second foray into what he is calling the digi-novel -- a fusion of interactive and traditional reading. By allowing readers to follow the tome's plot through film, social media, mobile apps, and the traditional printed page, Zuiker hopes to reach the "ultra level of convergence in entertainment." Here, the creator of the biggest franchise in television history and former Las Vegas tram operator explains how and why he did it. ...

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