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Media Jobs Monthly Newsletter

May 11, 2011
As networking remains a hot topic in finding and filling jobs, job boards are evolving to stay relevant. Niche job boards are gaining a solid following by allowing employers to easily tap into the right talent, while traditional sites are rolling out advanced features, like CareerBuilder's Supply and Demand Portal which provides real-time coverage of job market trends.

But it doesn't matter where you post an opening if you can't strongly sell the position itself. As much as employers want to know how an applicant will benefit the company, job seekers want to know why they should work for you. The job description is an opportunity to give insight into your company's culture and the position's responsibilities. If you're too vague, you risk alienating qualified candidates. And, while a long bulleted list may be easy to throw together, it completely lacks personality.

If you haven't been attracting the right people, reevaluate your job descriptions. If time and resources are an issue, consider outsourcing the work. Not only does it free up employees to work on other projects, it can also save money. Some companies even use your job descriptions to pitch their products and services, mimicking the language and tone of your copy to prove they understand you.

Your company's online application could also be the reason you're losing great talent. Is it really necessary to ask for next of kin when the candidate hasn't even interviewed? Probably not. Are job seekers starting applications only to give up after 12 pages? Your job application should not rival the time commitment of getting a passport. Even simple changes like showing candidates how far along they are in the form will improve their experience and increase your chances of finding the right match.

Craft the perfect job description and application and you just might attract job seekers who want to work from home. If the idea of hiring off-site full-timers seems impossible, consider making the position freelance and starting with a trial period first. Agree on goals and how everyone will communicate. While a flexible arrangement won't work for every position, it does allow companies to find the best talent regardless of their locations.

Yet, even the best hiring manager will leave someone unhappy. Check out how this teenager handled being rejected for the assistant manager position at his neighborhood pool. Whether national employment continues to rise or not, we're pretty sure there's at least one internship at BMW opening up right about now...

Jacky Carter
Community Coordinator


244,000 Jobs Added In April (Bureau of Labor Statistics)
The economy added nearly a quarter million jobs in the month of April, but the unemployment rate rose to 9 percent, up .2 percent from March, the Bureau of Labor Statistics said. That's partially because, as people believe the economy is improving, they restart dormant job searches. Workers are not officially counted as unemployed unless they searched for work in the four weeks leading up to when the survey is done. However, that's still the seventh straight month in which jobs were added rather than shed.

Niche Sites Gain Monster-Sized Following (workforce.com. Subscription required.)
JobsInSports for high school football coaches? Proship Entertainment for at-sea jugglers and musicians? Seems there's a job board for everything, but that hasn't appeared to segment the market so much that it detracts from their viability. Even a niche board such as ICrunchData, specifically for analytics jobs, gets 165,000 visitors monthly.

What Else Are Your Job Ads Saying? (WSJ.com)
You might think that job ad you've just posted is only saying "Hey, we're hiring," but it could also be giving vendors (and competitors) a big, wide-open welcome mat. There's a lot you can learn from a job ad, says Mike Michalowicz. "If a company is looking to fill multiple positions for one location, it could be opening a new branch." Job ads also "let you learn a little about a company's language and culture. It's all right there in the job description."

New CareerBuilder Tool Can Show You Where the Fish Are Biting (The Fordyce Letter)
CareerBuilder's new Supply and Demand portal lets recruiters see where, geographically, there is the most demand for specific jobs and skills, allowing you to better plan where to focus recruiting efforts or where to have job fairs. Says John Zappe: "About the only unremarkable thing is the name, which hardly does justice to the power the portal puts in the hands of a recruiter."

Outsourcing Recruiting To India? (ERE.net)
This company decided to outsource its job posting to a firm in India. Regardless of what you may think, this company, at least, is thrilled with the results: they reduced the time they spent on job postings by 66 percent and are saving money to boot. As a bonus, the Indian company can post jobs in multiple languages!

This Job Description Is A 'Teachable Moment' (ERE.net)
You want to attract lousy candidates? Then don't describe what your company does, explain any details about the job, or write oxymorons like "if you are a team player with an entrepreneurial spirit, then we would like to talk to you." How can you be both, hmm?

The Importance of Candidate Experience - part 4: Application Forms (Recruitment 2.0)
Assuming your clunky ATS allows you to make these changes, here's a long list of UI tweaks that will make job applicants much, much happier to fill out your forms, rather than just happy to be done!

Another Job Applicant Trainwreck (MediaJobsDaily)
Well, we know where this kid isn't getting a job from now on....*anywhere.*

How to Convince an Employer to Let You Work from Home (mediabistro.com)
Would you be open to these pitches? The advice recommends that employees not ask about telecommuting right away in the cover letter, but rather to pitch it in the first interview and back up their request with references and examples of their past telecommuting success. Would that work on you?

--Compiled by Rachel Kaufman, editor, MediaJobsDaily.com

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