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Media Jobs Monthly Newsletter

August 10, 2011
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LinkedIn's attempt to expand its professional networking presence with the launch of its "Apply with LinkedIn" button is causing quite a stir. Companies who add the button to their job postings will give applicants the option to apply by submitting their LinkedIn profile. The process is quick and simple, which makes it entirely too easy for anyone to apply to jobs.

Like the company but not sure the position is a fit for you? Just Apply with LinkedIn. No plans to move but your dream job is in another state? Go ahead -- Apply with LinkedIn. Need to show you're actively looking for work to receive unemployment insurance? Apply with LinkedIn, of course.

See the problem? For job seekers, the button removes any hesitation or challenge involved with the application process. In fact, it's so simple that I nearly applied to a job myself by accident when I was poking around. LinkedIn says the tool will streamline the application process, but critics say that hiring managers will see quantity over quality in their applications as a result. Headhunter Nick Corcodilos says what we need is smarter, more thoughtful recruiting practices, not easier ones.

The market is already tough enough when applicants tailor resumes and cover letters for each posting. Hopefully, job seekers don't take extreme measures in order to stand out, like this man who offered to let someone kill him for $10,000.

Other companies are also trying to make their mark in the professional social media sphere. TalentBin is a new service that pools employees' Facebook, Twitter and LinkedIn contacts into one searchable database. When the HR rep finds someone who'd be a good fit for a position, she can work with the employee to get a conversation going with the potential hire. And, while the method may seem a little off-putting initially, such innovative recruiting methods make sense considering the HR industry's forays into games and its status as the most social.

Hmm, I wonder if companies who use TalentBin still offer employee referral bonuses with this more passive search. I'd be happy to fork over all my contacts if a check was up for grabs.

Jacky Carter
Community Manager

Employers Added 117,000 Jobs In July (BLS)
Employers added 117,000 jobs in July and the unemployment rate barely ticked down to 9.1 percent, the Bureau of Labor Statistics said. While this marks the tenth consecutive month that employment has risen, growth over those past 10 months has been anemic at best. Analysts think the reason for the unemployment rate ticking down is likely due to people leaving the workforce.

LinkedIn's 'Apply' Button: Instantly Dumber Job Hunting (
"The last thing job hunters and employers need is a quicker, easier way to apply for a job. What we need is more prudent, thoughtful and careful job hunting and hiring -- which means improving the process, not speeding it up."

Swapping Quality for Quantity - The New LinkedIn 'Plug-In' (Recruitment 2.0)
The new button's getting a lot of backlash from recruiters. Here, Emily Stevenson weighs in for a recruiting blog in the UK: "The LinkedIn apply button also lends itself quite dangerously to applications 'on a whim.' A candidate is browsing jobs, and, because it is so quick and simple, clicking the application button for 30 jobs in the time it would have taken them to do just one application form."

You Had to See This One Coming...LinkedIn Cuts Off Access to BranchOut and BeKnown... (TechCrunch)
LinkedIn has cut off API access to two apps that would import LinkedIn users' contacts, saying the apps violate the API terms of service. If the apps want to be able to access LinkedIn members' data, they'll have to pay.

TalentBin Lets Recruiters Comb through Employees' Social Networks (TalentBin)
It sounds creepy until you watch the demo video -- all this sleuthing is opt-in by both employer and employee. This new service essentially connects you directly to your company's employees' networks, letting you comb through resumes without having to nag your employees to give referrals.

Recruiters Are the Most Social (NetProspex)
According to a survey by NetProspex, recruiters are most likely to be using Twitter, Facebook, and Linkedin and have the most connections on each network. In fact, using NetProspex's scoring system, the recruiting industry got a 94 out of 100, while the next most social industry (corporate finance) scored just 66. Sweet.

New Gamification Practices in the Workplace (HR Examiner)
While Marriott's hotel recruiting game might have been the first employment branding game to launch on social media, it won't be the last. Here, the HR Examiner staff guess what other workplace events might be gamified. Watch out for Farmville, World Of Workcraft, and Angry Boss. As you might have guessed, this article is satire.

Unemployed Man's 'Publicity Stunt' Is an Offer to Let You Hunt Him Down and Kill Him (MediaJobsDaily)
You've heard of desperate jobseekers, but this is ridiculous....

6 Ways Journalists Can Find Sources on Twitter (
Replace "journalists" with "recruiters" and "sources" with "candidates" and you still have a useful article. Be active, borrow other Twitter users' sources, and don't forget to engage.

--Compiled by Rachel Kaufman, editor,

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