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What Journalists Should Know Before Switching to PR

'Get ready to have that ego and personal identity tested'

By Jessica Howell - June 26, 2012
In today's changing media industry, it's not surprising that many reporter bylines are quietly disappearing, only to reappear a month later, near a press release boilerplate under the heading "media contact." It's a stealth move, switching to the dark side of the industry, but its promises (job security, better pay and opportunity for growth) make it an easy lure for those who can dazzle agencies with smooth writing skills and extreme attention to deadlines.

So, are the assumed benefits of a cozier office and plumper paycheck worth the transition to corporate communications? For those journos who are ready to say "so long" to whittling word rates and chasing checks, we decided to address (and sometimes debunk) a few of the most common myths about jobs in the PR biz. As it turns out, while the transition is rarely seamless, many seasoned PR pros have made the leap -- and are thrilled that they did. ...

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