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Hey, How'd You Build Paperless Post Into a Powerhouse, Alexa Hirschfeld?
How one entrepreneur reinvented online invitations
By Richard Horgan -
October 1, 2012
On October 15, Paperless Post will defy its name and add a print component: Paper by Paperless Post. Users will be able to mix and match digital with hard copy sending, for example, one batch of personally designed holiday cards electronically and ordering another that can then be sent via USPS. Or, they can create and then print the whole lot of wedding or party invitations.
It's the latest turn for a service that made its first profit in the fall of 2010 and continues to flourish three years after launch. Mediabistro recently spoke with co-founder Alexa Hirschfeld about this fast-moving entrepreneurial journey and the real reason so many of her fellow Harvard alums find big business success.
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