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How to Make Pinterest Work for Your Brand

Pinning do's and don'ts for social-savvy companies

By Jessica Blair Howell - April 19, 2013
In its March 2013 issue, Fast Company cites Pinterest among the world's 50 most innovative companies and one of the top 50 most-visited sites in the U.S. The publication reports that consumers who buy purchases through Pinterest links spend double the amount that their peers who buy via Facebook or Twitter do -- a lucrative opportunity for businesses looking to boost the bottom line. Best of all, Pinterest's image-hungry audience is seeking out brand interaction, making the process a home run for social-savvy companies.

"Our mission at Pinterest is to help people discover the things they love and inspire them to do those things in their real lives," said Annie Ta, communications manager for Pinterest. "This is a natural fit for all sorts of businesses."

Although the benefits of Pinterest are hardly limited to those peddling products, social-savvy marketers know that the key to growing a brand -- and audience -- through the network takes more than just a pretty picture.

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