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To be clear, qualified experts do not include your mother, your bartender or the loudest guy in your office. They're people who, by virtue of education, research or experience, know what they're talking about -- and have official and tangible qualifications to prove it. That's tangible, as in "I can look that up."
Yet, when any and everyone can throw up a blog or Tumblr and become Googleable overnight, how do you weed out the nobodies from the knowledgeable? I've written my fair share of "How To" articles, so my own two cents is worth something, but, naturally, I've also asked some real-life experts to weigh in.