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By Meena Thiruvengadam -
May 13, 2013
When it comes to retweeting it's not about you, it's about your followers. Journalists and news orgs who want articles to take off in the crucial-to-click-through Twittersphere need to do two things: have a keen understanding of the types of content their followers find most interesting, and deliver that content in a compelling, digestible manner.
That often means tweeting your beat and not Instagram pics of that savory salmon you're having for lunch. A solid social media strategy means providing links, engaging with your followers and avoiding these rookie mistakes.
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